Why a slow website could affect your SEO

Tortoise representing slow page load speedThe Internet is viewed by consumers and businesses alike as a quick way to access information, services and products. In recognition of this, search engines like Google even use page loading speeds (the amount of time it takes to open a webpage on your site) as a factor for deciding where your site is listed in search results. It follows then that the faster your page loading time, the happier your customers will be, and the more easily you can be found online.

There are many factors that affect page loading speeds, some of which are easier to deal with than others. The file size of pictures on a webpage for instance is relatively simple to correct. Issues to do with code and the content management system (CMS) that provide your website’s framework are a more expert task for which may require additional assistance.

When designing or redesigning a website, the choice of technology and frameworks employed are of great significance. Site owners typically focus on the graphics and written content, but underestimate the impact these decisions can have on page load speed. It is important to pay due attention to website speed issues to keep your site’s SEO up to scratch and remain competitive in the online marketplace.

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