Forget the days when it was simply a choice between Facebook and Twitter – there are now hundreds of social media platforms on this internet for your business to use and interact with.
Many companies have been using social media as part of their digital marketing strategy for quite some time, but if you’re new to the concept, you may need some advice in order to decide which platform is best suited to the needs of you and your business.
Ultimately, it is advisable to have a multitude of social media platforms underway to meet your customers’ numerous and diverse needs, but if you want to start small and focus on just one to begin with, this guide should help.
Facebook is the biggest social network on the web, with more than 800 million active users worldwide. It’s a great all-rounder which allows you to share images, text and video content to fans of your page as often as you like.
If you’re likely to want to post several updates a day, without a major focus on visual content, Twitter is the network for your company. Just bear in mind you’ll only have 140 characters to use to get your message across!
LinkedIn provides a great opportunity to build up your business contacts. If you’re likely to be writing and posting articles or want to get involved in business forums and discussions, this could be the perfect network for you to use.
Pinterest is all about images, so if your company is likely to post a lot of visual content, this could be your ideal choice. It’s ideal for an e-commerce company with plenty of products to showcase!