What does the iPhone 6 mean for your website?

Photoshoot of young girl sitting on a wayFor years Apple has held solidly to the 4” smartphone screen format claiming that this size was best suited to one-handed use and, more importantly, was what their customers demanded. But all that changed with the release of the iPhone 6 on Monday.

Now Apple users have two choices of handset – the iPhone 6 with a larger 4.7” screen and the gargantuan iPhone 6 Plus that marks Apple’s entry into the phablet market. So what does this mean for your website?

More screen real estate

The larger screens mean that more information can be displayed on screen at one, particularly on the 6 Plus. This means that your website designer has a lot more screen real estate they can call upon to show relevant and useful data to their mobile website users. An improved pixel count also means that higher quality graphics can in theory be employed on mobile websites.

Stop! There may be a problem

Before you start arranging to have your website redesigned and scaled, however, there are some factors to consider. Firstly, no matter how good the first day of iPhone 6 sales are, those handsets will still be in the minority among the Apple-using public. Perhaps even more importantly, Apple remains a small (but very profitable) sub-sector of the mobile using public in general.

You should instead look at building a responsive website that detects the smartphone dimensions and scales to fit accordingly. In this way you can cater to iPhone 6 users and the rest of the world for maximum exposure.


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