The micro-blogging platform Tumblr is currently enjoying prodigious growth, drawing a quarter of a billion impressions – or page views – every week, according to its founder Dave Karp.
Mr Karp – who founded Tumblr in 2007 – said in an interview with Tech Crunch TV that the website’s third year saw a marked increase in visitors compared to the previous two years, courtesy of Tumblr making an impact in the American mainstream. Karp associated the drive in popularity with a wealth of younger users joining the site as they returned to school and college, along with a significant increase of hits in Europe, Japan and Brazil over the last 6 to 12 months.
Established as one of the first micro-blogging mediums, Tumblr suffered from the arrival and subsequent dominance of Twitter a few years ago, but Tumblr’s unique service – one lets users creatively share images, video and links – is definitely in vogue.
Tumblr has been cited as a valuable marketing tool by the media and social web guide Smedio. The platform can be used in conjunction with other social media sites to increase a company’s online presence, while helping to give unique material high exposure in the blogosphere.