If you haven’t put together your 2020 social media calendar, December’s the time to do it! The thinking behind creating a social media calendar is that your posts will gain more traction if they’re linked to popular, topical events that your customer base cares about.

Your 2020 social media calendar

Planning your social media calendar ahead of time is a savvy move. It will save you valuable time later when it comes to researching trending topics and stories to generate ideas for your social media posts.

Your social media calendar will vary according to your business and industry sector. But these are some of the key events you should consider:

January

• 01/01: New Year’s Day/Bank holiday
• 02/01: Bank holiday (Scotland only)
• 06/01: Children return to school*
• 20/01: Martin Luther King Day
• 25/01: Burns Night
• 25/01: Chinese New Year begins
• 31/01: Possible Brexit day

February

• 02/02: The Super Bowl
• 09/02: Academy Awards (The Oscars)
• 10/02: Mid-term break begins*
• 09/02: National Pizza Day
• 14/02: Valentine’s Day
• 17/02: Random Acts of Kindness Day
• 21/02: Embrace the Space
• 29/02: Leap Year Day

March

• 01/03: St. David’s Day
• 05/03: World Book Day
• 08/03: International Women’s Day
• 09/03: Comic Relief
• 13/03: World Sleep Day
• 17/03: St. Patrick’s Day
• 20/03: Vernal equinox
• 25/03: Shrove Tuesday/Pancake Day
• 22/03: Mother’s Day
• 29/03: Clocks go forward
• 31/03: End of Q1

April

• 01/04: April Fool’s Day
• 03/04: Easter holidays begin*
• 05/04: End of 2019/2020 tax year
• 07/04: World Health Day
• 10/04: Good Friday/Bank holiday
• 12/04: Easter Sunday
• 13/04: Easter Monday/Bank holiday (not Scotland)
• 22/04: Earth Day
• 23/04: St. George’s Day
• 26/04: London Marathon

May

• 04/05: Star Wars Day (May the Fourth…)
• 06/05: Red Cross Week
• 08/05: Bank holiday
• 09/05: Scottish Cup Final
• 09/05: World Fair Trade Day
• 15/05: International Day of Families
• 23/05: FA Cup Final
• 25/05: Bank holiday

June

• 01/06: Pride Month begins/International Children’s Day
• 05/06: World Environment Day
• 21/06: Summer solstice/World Music Day/Father’s Day
• 24/06: Summer holiday begins*/ Glastonbury Festival
• 26/06: Take Your Dog to Work Day
• 27/06: Tour de France
• 29/06: Wimbledon begins
• 30/06: End of Q2

July

• 07/07: World Chocolate Day
• 10/07: TRNSMT Festival Glasgow begins
• 16/07: British Open begins
• 19/07: British Grand Prix
• 24/07: Olympic Games begin
• 31/07: Eid al-Adha begins

August

• 03/08: Bank holiday (Scotland only)
• 07/08: Edinburgh International Festival begins
• 13/08: International Left-handers Day/Summer holiday ends*
• 19/08: World Photo Day
• 31/08: Bank holiday (not Scotland)

September

• 05/09: International Day of Charities
• 05/09: The Braemar Gathering begins
• 13/09: Great North Run
• 18/09: Rosh Hashanah begins
• 19/09: Oktoberfest begins/Talk like a Pirate Day
• 21/09: International Week of Happiness begins
• 22/09: Autumnal equinox
• 25/09: September weekend holiday begins*
• 27/09: World Tourism Day
• 30/09: End of Q3

October

• 01/10: Black History Month begins/International Day of Older Persons/International Coffee Day
• 04/10: World Animal Day/Great Scottish Run
• 05/10: World Teachers’ Day
• 12/10: October week holiday begins*
• 14/10: Diwali
• 16/10: World Food Day
• 25/10: Clocks go back
• 31/10: Halloween

November

• 03/11: US Election 2020
• 05/11: Bonfire Night
• 11/11: Singles’ Day
• 13/11: World Kindness Day
• 27/11: Black Friday
• 30/11: St. Andrew’s Day/Cyber Monday

December

• 03/12: International Day of Persons with Disabilities
• 05/12: Small Business Saturday
• 22/12: Children break up for Christmas*
• 10/12: Hanukkah begins
• 21/12: Winter Solstice
• 25/12: Christmas Day/Bank holiday
• 26/12: Boxing Day
• 28/12: Boxing Day substitute bank holiday
• 31/12: New Year’s Eve/End of Q4

(*All school term dates provided courtesy of Glasgow City Council. Regional differences are likely to apply.)

Be sure to incorporate any significant dates from your area into your social media calendar, e.g. charity initiatives, political and sporting events.

This handy list should be a great starting point for you to create your own 2020 social media calendar and plan your content strategy for the coming year!

Get your social media activities off to a flying start in 2020 by signing up for our next Embrace the Space workshop.