This week on Colin Kelly’s Blog…
3D TV, HD TV, Facebook, Twitter, A captive audience for social media… and your business
Welcome to my first blog here with the gang at NSDesign and big thanks to Gary for encouraging me to share my thoughts on how the latest gadgets and technology can help you get results for your business.
I’ve known Gary for a few years and first met him when he invited my wife and I along to a Glasgow Rocks basketball match where his company were sponsors.
I’d no idea what he looked like but as we walked into the venue I recognised him immediately because he was clad from head to toe in his own NSDesign branded merchandise.
Naively, my first thought was “what a nice guy going to all that effort so I’d be able to spot him right away.”
Now of course I realise he ALWAYS dresses like that and it’s got more to do with his astute marketing skills than his desire to make life easier for those around him!
But I’m delighted to be on board with this blog and thought I’d use my first post to talk about something that’s been on Gary’s mind recently and sooner or later, it’s something you’ll have to think about too.
3D OR NOT 3D? THAT’S THE QUESTION!
I’m getting asked this A LOT. Is 2011 going to be the year a 3D television becomes the essential item in our living room?
You’ve probably noticed the big marketing push and the price is slowly but surely coming down. So if you’re in the position Gary found himself in just before Christmas where a 3 year old HD telly breaks down, should you invest more than a thousand pounds in a 3D piece of kit?
My answer is NO. And here’s why…
I’m convinced the future is full on integration between the programme you’re watching and social media. We’ve seen it with X Factor where thousands of people watch the live show and Tweet and Facebook opinions (and often insults!) about the contestants and judges.
We’ve heard how Simon Cowell has brought back the halcyon days of “event viewing” where the whole family sits down, at the same time, and watches a big show.
Now social media takes it even further and suddenly we’re connected not just to the people watching with us in the living room but our wider circle of family and friends and increasingly, on-line associates we’ve maybe never met in the “real world”.
It’s even happening with David Dimbleby and Question Time where producers send out the topics and questions while the show’s being recorded and the on-line community debates the issues using the #bbcqt tag. The production team scan those messages and can use the best ones in the programme meaning even a show that isn’t live can still be interactive.
Give it a couple of years and instead of bashing away at a smart phone or laptop during your favourite TV show you’ll be doing it on the main TV screen itself.
Internet enabled televisions are already here and I predict they’ll triumph where 3D falls flat.
So where are the opportunities for your business as this comes to fruition? I believe there’ll be many…if you’re sharp enough to grab them.
If you’re new to social media it’s worth spending some time reading other Tweets and noticing what people talk about. Look at the trending topics that generate the most reaction. Narrow it down to within your area. It could be football, a local news story, something on TV, that wait before the gig starts at the SECC or even one of these massive traffic jams that sometimes snarls up the M77 or M80. (Just make sure you’re Tweeting the passenger rather than the driver!)
Your customers are using social media in all these situations and as long as you’re careful about how you do it and remain friendly, fun and relevant, you’ve got a captive audience who’ll engage with you.
And you might be able to turn this into sales or at the very least, build the profile and reputation of your business.
So next time you’re watching something on TV, whether it’s Standard, HD, or even if my prediction’s totally wrong and 3D IS the next big thing..think about your potential customers watching too, and what you can say to them.
Simon Cowell doesn’t have to have ALL the power.
I’d like to hear your feedback on this blog. Am I wrong about 3D TV? Where else can social media find an audience? Does anyone feel time spent on social media has LOST them business? Share your thoughts in “comments” below…