The do’s and don’ts of using Twitter for business

Tweet megaphone conceptTwitter has quickly become one of the most popular social media sites, for personal and business use. The word ‘tweet’ was even added to the Oxford English Dictionary last week, showing just how prevalent the social media site has become!

If you want to start using Twitter for your business, but aren’t sure where to start, here are some handy do’s and don’ts to help you out.

Do:

Brand your Twitter profile to match your website and other pages – use your company logo and consistent colours and fonts to ensure a comprehensive feel throughout your online presence.

Make regular updates – there’s no point having a Twitter if there’s nothing on it! Try to make daily posts if possible.

Spark up conversations – Twitter is, by definition, a social medium, so reach out to your followers and engage in conversations with them.

Don’t:

Worry about your follower account – whether you’ve got 100 or 10,000 followers, the key is posting high quality content that will help them to engage with your brand. If you build a great feed, more followers will, well, follow!

Overuse hashtags – #this #gets #annoying #really #quickly (see?!)

Be rude or unprofessional – social media is a little more informal, but don’t say anything from behind your screen that you wouldn’t say face to face in a meeting.

Want more advice about using Twitter for business? NS Design runs a range of social media masterclasses designed to boost your online efforts. Find out more at our Embrace the Space page.

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