Ten things to remember when scheduling posts for social media

Scheduling posts for social mediaScheduling posts for social media can be tricky – it requires a lot of work, attention and insight into your followers’ habits. However, when it’s done right it can be SUPER effective!

Here are our top ten tips to get you scheduling like a pro!

1. Use the right tools

HootSuite and Buffer are the go-to-guys when it comes to scheduling posts for social media.

They give you a great overview of your social media output, and make it easy to schedule content for all your favourite channels.

2. Personalise posts for each channel

Different audiences have different interests – a professional on LinkedIn typically wouldn’t like the same content as a teenage customer.

So, make sure you tailor your scheduled content to the channel it’ll be sent out on. Don’t be tempted by the ‘send to all channels’ function – it’s less helpful than you’d think.

3. Double check your timings

Posting about New Year’s Eve the day before, or something similar, will seriously damage your credibility.

Go through your schedule after the initial upload to your platform, just in case something went wrong!

4. …. And your spelling

If you’re setting up all your content for the month, a spelling mistake or two might creep in. Make sure to check for any mistakes before your posts go live.

5. … And that everything’s working

Links break and images aren’t always displayed the way you want them.

Check for these issues in advance so you don’t have to worry about your followers seeing a dodgy post.

6. Play with your posting schedule

Test different days and times to see which gets the best results. Then schedule your content accordingly.

Use tools like Facebook Insights and Twitter Analytics to help you.

Change it up every couple of months, just in case you’re missing your potential audience.

7. Don’t go overboard

When scheduling posts for social media, it can be tempting to set up a load of content for the same day. Don’t.

It’ll overwhelm your audience, and probably be of poor quality, so will damage the relationship.

Remember, it’s quality over quantity every time!

8. Avoid repetition

We love reusing content, but make sure you mix things up a little.

Adjust the image, the layout and the accompanying text to make things more interesting for your followers and others looking at your pages.

9. Don’t set it and forget it

Try not to forget about what you’ve posted – something you scheduled last month may become wildly inappropriate after certain events. Then you can end up in a sticky situation.

An example of this is when the NRA tweeted “Good morning, shooters” the day after the Colorado shooting … Not the best thing to say after a national tragedy.

10. It’s not just scheduled posts that are important

Scheduled posts are a good basis for your social media campaign, but ‘spontaneous’ posts are the cherry on top.

Post news-related content, get involved in discussions and interact with your followers to make the most of your social media channels.

You can’t schedule this type of content in advance, so dedicate half an hour a day to spontaneous posting.

With all these tips, you’ll soon be the master of scheduling posts for social media. Good luck!

Do you need help scheduling your social media content? Come to our next Embrace the Space course to learn more!