Twitter has always been experimental and keen to go beyond its flagship format of Tweets. The company’s latest innovation is Twitter Spaces, which emerged in 2021, replacing the ill-fated (and,… Read more »
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How to create a strong business social media profile
A strong social media presence is vital for any business. However, setting up profiles for your business’ social media channels can seem like a bit of a minefield, with each… Read more »
5 ways to find customers on Twitter for free
In the current climate, most small businesses are looking to maximise their marketing efforts whilst keeping a close eye on budget. With over 180 million daily users, Twitter could prove a significant… Read more »
How to fix a social media fail
Social media can be a double-edged sword. It’s an amazing tool for making an instant connection with a potentially global audience. However, if you post something that gets a bad… Read more »
6 vital steps to prepare social media channels for Christmas
Started thinking about how to prepare your social media channels for Christmas? Well, it’s cutting it a little fine, but there’s a lot you can do to get everything set… Read more »
3 *thumbs up* tips for leveraging emojis in your social media marketing campaigns
Figuring out how to use emojis in your social media marketing is seriously important if you want to be thought of as a company at the cutting edge. Regardless of… Read more »
How to segment social media audiences: a guide for small businesses
When you segment social media audiences, you take more control over your marketing and advertising processes. It can be tricky for small business owners to get started. But – from… Read more »
Why the Wetherspoons social media argument misses the point
The Wetherspoons social media situation has sparked much debate among digital marketers. Eccentric company boss Tim Martin gave a number of statements citing all sorts of highfalutin reasons for ditching… Read more »
4 gifts to give your followers this Christmas
At this time of year, you might be scratching your head trying to think of gifts to give your followers this Christmas. Well, that’s if you’re being generous. Sadly, marketers… Read more »
Social Media Case Study : Orkney Library on Twitter
Social Media : some would say it’s all just cat videos, silly memes, and pointless trivia. Things that no self respecting public service would dream of resorting to – especially… Read more »