The festive season is a magical time – and not just because it usually involves a festive tipple or two. It’s also a great excuse to shake up your social… Read more »
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X marks the spot: Using rebranded Twitter for business
Back in February, we wrote about Elon Musk’s Twitter takeover. Since then, Twitter has had a somewhat controversial rebrand as “X”, and users are noticing a number of changes to… Read more »
How to go viral on TikTok
Following on from our piece about whether you should have a TikTok account for business (TLDR: if you sell to young people, yes you should!), let’s take a look at… Read more »
Is it time for a social media audit?
[Hint: this question is rhetorical ;)] We all start our social media pages with the best of intentions. We’re going to post regularly! We’re going to innovate with a mix… Read more »
Threads: The new kid on the social media block
On the 5th July 2023, Meta (owners of Facebook and Instagram) launched their rival to Twitter: Threads. Much like Twitter, Threads is a text-focused social platform where users can publish… Read more »
Whatever happened to Pinterest?
A few years ago, Pinterest was THE platform for visual marketing content. It was the go-to place for businesses to post images of their products and services in a format… Read more »
How to leverage user-generated content for your business
When you think about content creation, your mind may jump straight to what content you can produce to promote your business. But have you ever considered using your audience’s content… Read more »
Are Facebook pages still useful for small business marketing?
Go back a decade and Facebook pages were all the rage. It seemed like every small business either had one or was thinking of starting one, before the Facebook algorithm… Read more »
Choosing your digital marketing channels
If you’re a small business owner who is relatively new to digital marketing, you may be feeling overwhelmed by the sheer amount of platform/channel choice. But don’t worry – we’re… Read more »
Does your business belong on Instagram?
When you think about social media for business, it’s easy to draw the line at Facebook, Twitter and Linkedin. However, Instagram has over two billion active users, and there’s a… Read more »