The festive season is a magical time – and not just because it usually involves a festive tipple or two. It’s also a great excuse to shake up your social… Read more »
social media marketing
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X marks the spot: Using rebranded Twitter for business
Back in February, we wrote about Elon Musk’s Twitter takeover. Since then, Twitter has had a somewhat controversial rebrand as “X”, and users are noticing a number of changes to… Read more »
How to go viral on TikTok
Following on from our piece about whether you should have a TikTok account for business (TLDR: if you sell to young people, yes you should!), let’s take a look at… Read more »
Is it time for a social media audit?
[Hint: this question is rhetorical ;)] We all start our social media pages with the best of intentions. We’re going to post regularly! We’re going to innovate with a mix… Read more »
Whatever happened to Pinterest?
A few years ago, Pinterest was THE platform for visual marketing content. It was the go-to place for businesses to post images of their products and services in a format… Read more »
How to leverage user-generated content for your business
When you think about content creation, your mind may jump straight to what content you can produce to promote your business. But have you ever considered using your audience’s content… Read more »
Are Facebook pages still useful for small business marketing?
Go back a decade and Facebook pages were all the rage. It seemed like every small business either had one or was thinking of starting one, before the Facebook algorithm… Read more »
5 ways to overhaul and improve your social media for 2023
There’s no time like a new year to give your social media channels a refresh. Chances are, you came back from the Christmas break with plenty of new ideas for… Read more »
Social media trends from 2022: a round-up
What a year 2022 has been! The world has started to figure out its ‘new normal’ after the Covid-19 pandemic, and this has been reflected in the emerging social media… Read more »
7 spooktacular social media ideas for Halloween
One of the things small businesses worry about most when it comes to social media is a lack of visibility. It can be difficult to feel seen or heard when… Read more »