When your nice warm shower douses you in icy water without warning, what’s the first thing you’re going to do? OK, the first thing is to scream an expletive and… Read more »
SEO
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Why AI isn’t citing your website (and what to do about it)
Have you ever opened up ChatGPT, fed it a number of somewhat leading prompts (e.g. “tell me about social media training companies in Glasgow…”, and discovered you apparently don’t exist?… Read more »
How to health-check your website
You know when you go to the doctor for that over-40s checkup thinking everything’s fine and dandy, and you walk out with a prescription for statins? You guessed it …… Read more »
Curating your digital footprint in an AI-driven world
AI has changed everything. Or at least, it can feel that way when you’re a small business trying to be visible to your customers online. Optimising your website for search… Read more »
Small business SEO (part two): off-site optimisation
Welcome to the second of our two-part SEO series for small business owners. In Part One, we looked at keyword research and how to establish topical authority in Google. In… Read more »
Small business SEO (part one): keyword research
Welcome to the first of a two-part series where we’ll teach the basics of SEO for small business owners who want to improve their visibility in search. In Part One,… Read more »
What to do about Google’s AI Overviews
There once was a time when the only reason to run a Google search was to go to a website, but now Google is deploying AI to answer people’s queries… Read more »
Is your content helpful? Google wants to know.
Do you follow search engine optimisation (SEO) news? If you do, you may have heard of Google’s controversial Helpful Content Update (HCU). It’s got a lot of small businesses worried… Read more »
Choosing your digital marketing channels
If you’re a small business owner who is relatively new to digital marketing, you may be feeling overwhelmed by the sheer amount of platform/channel choice. But don’t worry – we’re… Read more »
The untold cost of spelling and grammar mistakes in your marketing
In the world of marketing, there are many elements to consider before publishing your content. From search engine optimisation (SEO) to writing a snappy call to action, marketers often have… Read more »