Email marketing has been around for more than four decades. You might have seen articles claiming that email marketing is “dead”. But is this really the case? We’re seeing a… Read more »
Marketing
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5 essential digital marketing tools for today’s small businesses
Spreading the word about your small business has never been more important, especially if you have just started up or your operations have been impacted as a result of the… Read more »
4 ways to differentiate your business in your marketing
Small to medium-sized businesses have several challenges to overcome with their digital marketing. One of the biggest is establishing what makes your business stand out from your competitors. This can… Read more »
Why you need a video marketing strategy
Video reigns supreme on social media today. So much so, that research indicates that it will account for a massive 82% of all Internet traffic by 2022 (SocialMediaToday)! In this… Read more »
People power: Micro-influencer marketing for your business
In our April blog, we pulled out some trends we predict will stick around, and influencer marketing was one of them. Over the last couple of years, brands have woken… Read more »
Common email marketing pitfalls (and how to avoid them)
Email marketing is a great means of communicating with customers and contacts in a targeted, quick, and inexpensive way. If done well, it can increase engagement with your business and… Read more »
6 New Year digital marketing ideas
So, it’s a new year! The holidays are over, and it’s time to put your marketing hat back on and look at your strategy for 2021. It can be tricky… Read more »
5 Google marketing tips
Working out how to keep your marketing going during the COVID-19 pandemic is a huge challenge. That’s why Think with Google has published a list of 5 marketing tips that its own… Read more »
Three brands succeeding at marketing right now
Events are cancelled, we’re not able to see our family and friends and the country is currently on lockdown. Who could have predicted that this is what life would be… Read more »
How email marketing in 2020 will evolve
When the General Data Protection Regulation (GDPR) came into effect in May 2018, many businesses owners and marketers thought email marketing was about to die a painful death. Mostly, the… Read more »