What is Artificial Intelligence? Artificial intelligence (AI) is the branch of computer science that develops intelligence machines to work like humans. Simulating human behaviour enables both work efficiency and accuracy…. Read more »
internet marketing
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4 New Year digital marketing resolutions for SMEs
January 2019 is finally here, so now it’s time to start thinking about your digital marketing resolutions. SMEs should use the New Year as a fresh start; a time to… Read more »
Social media and fake news
Anyone who’s been near the Internet in the last year will have heard about fake news. It’s a global epidemic, and social media is a key part of the problem…. Read more »
Your social media calendar for 2017
Every business needs a social media calendar. Use it to plan content in advance. That way you’ll always have high quality content to share – anything else that comes along… Read more »
Your online presence – avoid fatal faux pas!
Not so long ago, first impressions would be made when you encountered someone face-to-face or on the phone. But since then, everything has gone digital. For businesses, this means customers… Read more »
Social media dictionary
The world of social media has its own vocabulary. Not ‘lol’, ‘bff’ or the horrible term ‘bae’, though that does sometimes come into it. We’re talking about phrases like ‘tweets’,… Read more »
How can I keep up with digital marketing trends?
The Internet is a bit like outer space (bear with us). To steal a phrase from The Hitchhiker’s Guide to the Galaxy it’s “really big. You just won’t believe how… Read more »
Tips to boost your brand identity online
For many businesses, the company website has effectively replaced the traditional shop window as a means of communicating with customers. So how do you make sure your brand identity is… Read more »
What’s involved with managing a website? – Traffic analysis
As with any aspect of your business, knowing what is and is not working on your website is the only way by which to improve. In the same way your… Read more »
An introduction to Google AdWords
Organic growth in Google search takes time. Google AdWords offers a ‘fast track’ to the top of the listings by placing your website in the sponsored listings at the top… Read more »