If you run a small business, you’ve likely heard the phrase “the customer is king”, which emphasises the value of keeping customers satisfied. It’s an age-old sentiment, but one that’s… Read more »
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What is Google remarketing and how can I use it for my business?
How much does your business know about the people who visit your website? And how can you encourage those people to come back if they’re not quite ready to buy… Read more »
How to appear in Google Featured Snippets
Getting on to the first page of Google is the aim of any website: after all, around 90% of people won’t go past the first page of results for answers… Read more »
Social media and fake news
Anyone who’s been near the Internet in the last year will have heard about fake news. It’s a global epidemic, and social media is a key part of the problem…. Read more »
Are keywords still important for SEO?
Over the last few years, the process of search engine optimisation has seen some massive changes. A number of major updates by Google have significantly changed the way search engine… Read more »
Can Google+ help my business? Yes it can – and here’s the proof!
One of the questions we get asked regularly at the Social Media Training workshops we run – is “Can Google Plus help my business?” It’s a very good question, because… Read more »
Content is king – but why?
Ever since Google began establishing its dominance as the search engine of choice Internet experts have been repeating the mantra ‘content is king’. Over the years unscrupulous search engine optimisation… Read more »
How to get your SEO in order: Part 5 – Internal Links
As well as looking at the other websites which link to yours, search engines pay close attention to how your own pages are linked. The pages to which you link… Read more »
What do you want to be known for?
It may sound like a question your mother might ask, but asking yourself ‘what do you want to be known for?’ is actually crucial to defining how customers find your… Read more »
What’s involved with managing a website? – Blogging
Ten years ago, a company website was little more than an online storefront – a way by which to publicise opening hours, company address and perhaps some key products. The… Read more »