It’s no secret that the Internet has revolutionised the way we do business. Analysts estimate that online sales accounted for over 25% of all retail purchases in the UK last… Read more »
e-commerce
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The Boxing Day e-commerce boom
The tree may have been taken down and you might be sick of turkey sandwiches, but the now forgotten Christmas period can still teach you some valuable lessons – particularly… Read more »
Mega Monday: tablet conversion rates outperform traditional desktops
You may remember our recent blog about Mega Monday, the biggest online shopping day of the year (and, this year, one of the biggest online shopping days in history!). We… Read more »
Mega Monday hits UK e-commerce
Today is ‘Mega Monday’, the first Monday in December, where the public begin to use their end of month paypackets to begin purchasing their all-important Christmas gifts. Mega Monday is… Read more »
Which social network is best for my business?
Forget the days when it was simply a choice between Facebook and Twitter – there are now hundreds of social media platforms on this internet for your business to use… Read more »
Facebook testing new ‘want’ button
A new report from Reuters has revealed that Facebook is piloting a new e-commerce effort, which will allow users to ‘want’ rather than ‘like’ a particular product on a corporate… Read more »
Mobile sites for research, not sales
A new survey from Tradedoubler has revealed that 71% of consumers use their mobiles for product research, with 32% doing so on a weekly basis. However, sales conversion rates suggest… Read more »
New Google report reveals the “multi-screen world”
Google recently released data about multiple screen use, under the title “The New Multi-screen World: Understanding Cross-Platform Consumer Behaviour.” Whilst it’s not the catchiest of titles, the document itself does… Read more »
Website investment most important factor for e-commerce
eConsultancy’s Marketing Budgets 2012 report has revealed that 59% of senior decision makers at some of the top global retail brands are planning to focus their marketing budgets on their… Read more »
The influence of digital ads
Mobile ad network InMobi have released data which shows that 20% of mobile owners have been influenced by ads when making a purchase. According to the survey, up to 48%… Read more »