What is Artificial Intelligence? Artificial intelligence (AI) is the branch of computer science that develops intelligence machines to work like humans. Simulating human behaviour enables both work efficiency and accuracy…. Read more »
digital marketing
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Sustainable marketing: what it is and why it matters
Today’s consumers care a lot more about where their products come from than they did ten years ago. Buyers do lots of research before they buy, and if they don’t… Read more »
Digital Marketing to Gen Z: 6 Strategies for success
Who is Gen-Z? Born between 1997-2012, Gen-Z are the first generation to have grown up with technology at their fingertips. Similar to Millennials, they are comfortable using and adapting to… Read more »
Find your niche: The rise of sector-specific social media platforms
In today’s world, it seems like everyone’s on social media. Facebook, Twitter, Instagram and TikTok are social media staples, with users from all generations and walks of life. However, the… Read more »
5 essential digital marketing tools for today’s small businesses
Spreading the word about your small business has never been more important, especially if you have just started up or your operations have been impacted as a result of the… Read more »
4 ways to differentiate your business in your marketing
Small to medium-sized businesses have several challenges to overcome with their digital marketing. One of the biggest is establishing what makes your business stand out from your competitors. This can… Read more »
Why you need a video marketing strategy
Video reigns supreme on social media today. So much so, that research indicates that it will account for a massive 82% of all Internet traffic by 2022 (SocialMediaToday)! In this… Read more »
People power: Micro-influencer marketing for your business
In our April blog, we pulled out some trends we predict will stick around, and influencer marketing was one of them. Over the last couple of years, brands have woken… Read more »
6 New Year digital marketing ideas
So, it’s a new year! The holidays are over, and it’s time to put your marketing hat back on and look at your strategy for 2021. It can be tricky… Read more »
Ratings, reviews and recommendations: the power of social proof
Over the last ten years or so consumers have become increasingly savvy and social proof is now a key factor in their purchasing decisions. This is hardly surprising as people… Read more »