Social media trends from 2022: a round-up

What a year 2022 has been! The world has started to figure out its ‘new normal’ after the Covid-19 pandemic, and this has been reflected in the emerging social media trends from 2022.

Here is our round-up of three developments from this year that we think you need to keep in mind when planning your social media strategy for the new year:

1. Big brands will stop competing for content creators

A popular social media marketing technique is to partner with content creators – also known as influencers – to put your content in front of their audience. This technique has fallen out of favour with bigger brands in 2022, which is great news for smaller businesses! 

The reductions in corporate marketing budgets have opened up new opportunities for smaller businesses to jump in and compete for top content creators at lower price points. 

In summary, this could be a great cost-effective option if you are looking to grow your reach with influencer marketing in 2023. 

Not sure how to find the best influencer for your brand? A great starting point is to browse the winner’s list from the Scottish Influencer Awards recently held in Glasgow.

2.  Short-form videos are the way to go

With the popularity of TikTok and Instagram showing no signs of slowing down, it’s no surprise that short-form video has been one of the key social media trends from 2022. 

Short, informal videos of a minute or less are the most watchable, and this is great news for two reasons. First, they’re less of an undertaking to produce, which is always helpful if you’re a small business with a limited budget. Second, consumers see short-form videos as more transparent and authentic due to the lower production effort involved.

All you need is a smartphone and an Internet connection, and you can start shooting your own videos!

3. Environmental credentials will count

Did you know that a recent study found that 28% of Gen Z adults are concerned with sustainability and climate change, and this is reflected in their purchase-making attitudes towards brands? 

With this in mind, it’s never been more important to be environmentally and sustainability conscious –and to make sure you talk about this on social media. If you’re taking positive steps to reduce your impact on the planet, these should be referenced in your social media content – even if it’s a one-off event, like your team taking part in a beach clean.

Make sure that you can back up any environmental claims about your brand with evidence. Corporate greenwashing is not a good look (and still being clamped down on by the Advertising Standards Authority)! 


That’s a wrap for 2022, but what social media trends will be revealed in 2023? Stay tuned to our blog for the latest updates on social media developments throughout the new year – we’ll make sure that you’re kept in the loop!

In the meantime, to learn more about the latest trends and how to include them in your social media strategy, or if you’d like practical support on how to actually implement some of these social media tactics, book onto an online training course or get in touch with our team

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