What social media platforms should I be using?

Social media platforms

There are literally thousands of social media platforms. New sites and apps pop up every day hoping to be the next big thing. But don’t panic, you don’t have to be on all of them! Here’s a guide to the major players, and what you’d use them for.

The magnificent seven social media platforms

These are the biggest (and most popular) social media platforms and you should consider using all of them. No matter what industry or how big your company is, you need to master at least the first four sites to stay relevant and active in the social media society.


The one everyone knows. Over 1.3 billion people use Facebook and most of them check it daily. It connects friends and businesses worldwide and is a great tool for reaching your audience.

We would recommend posting two or three times a week with meatier content such as blog posts and news articles – leave the short and snappy hooks to Twitter.


Twitter is a great way to connect with clients, customers and even competitors. With just 140 characters at your disposal, your tweets must be catchy and to the point!

10 tweets a week would be ideal, then add on to that some conversations, some retweets and sharing some links and you’ll be a fully-fledged Tweeter in no time!


The social media site for professionals. LinkedIn is mainly used for networking and keeping up to date on the latest business news, it’s a great site to help push your business further.

At least 1 post a week would be great, but check the site more regularly as you can put in your 2 cents about the latest topics and trends. It’s a bit more formal than Facebook and Twitter, but keep it conversational – you don’t want to bore your audience!

Google Plus

Google reigns supreme over the internet so it makes sense that their social media platform is one of the biggest and is closely linked to their search engine and SEO system.

It’s regularly dismissed by businesses, but remember that Google Plus is part of the Google ecosystem – for example, content that you have published or shared can be displayed to your contacts in personalised search results. More visibility in Google can only be a plus (pun intended)! Two posts a week should be plenty.


The world’s video channel. From sneezing pandas to skateboarding dogs, YouTube has pretty much everything on it, but it can also be really useful resource bank for your company!

Just consider that videos can take a lot of time and money to create so if budget is a factor, you may need to get a bit creative about how you approach video marketing.


A truly visual medium, most people think of Instagram as a site full of pouting duckfaces, but this isn’t true. It can be a valuable visual marketing tool for many businesses.

A company in the fashion industry could really benefit from using Instagram, as could several other businesses with physical products to showcase.


On Pinterest you create an online mood board for all to see. At one stage it became a more popular sharing platform than email! It’s great for creative industries and sharing ideas with clients. You can even create a board to ‘pin’ your latest blog posts!

The little ones

There are niche social media platforms around that could suit your business perfectly; a brewery could use Untappd to great effect, whilst a book shop could use GoodReads to monitor trends. Keep an eye out for new platforms to use because you never know what’s going to be the next big thing; Facebook usurped MySpace with ease, maybe there’s something round the corner that could do the same!

We would focus on our top four to really gain traction in the world of social media, and would recommend a multimedia approach across all of them. Use strong visual hooks to entice and engage your audience. Always keep your audience in mind with social media, where will they be and what do they want to see?

To learn more about the different social media platforms and how to use them properly, book a place on the next Embrace the Space course today!

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