When you understand key social media guidelines for employees and employers, you can truly make these channels work for you.
As an employer, it’s your job to set out your social media guidelines for employees, while also thinking about your own role. Do this fairly – recognising its importance in today’s world – and lead by example when it comes to best practice.
Get it right and you’ll strengthen your reputation, gain additional revenue and turn your employees into potent brand advocates. Get it wrong and you could commit a damaging faux pas, or end up with employees undermining your reputation.
So, without further ado, let’s take a look at the key social media guidelines for employees and employers that you should think about implementing.
Social media guidelines for employees
These are some of the guidelines we recommend you put in place for your employees:
- Adopt a positive and supportive approach when using company social media channels
- Be super-responsive (even proactive) when it comes to communicating here
- Collaborate with other people and businesses (obviously not competitors) in interesting areas
- Stimulate discussions by talking about the things you have expertise in
- Share catchy items such as memes, pictures and graphics on company accounts
- Post statuses/images that could bring the business into disrepute on personal or company channels
- Publish sensitive company or client information, no matter how trivial it seems
- Leave potential customers or random folks waiting ages for a reply via company channels
- Air company criticisms on personal social media accounts
- Allow people to post on company accounts if they’re unfamiliar with social media or writing promotional copy
Social media guidelines for employers
Many of the guidelines listed above apply to employers too. But, here’s an extra-special list just for you:
- Get stuck into company initiatives – your presence will add weight that could drive a campaign on
- Comment on good causes/current affairs – Millennials love this, but avoid being too controversial
- Leverage these channels for things other than promotions, e.g. interviewing or team building
- Create branded images/graphics etc. that are easy to interpret and share
- Re-post awesome content created by your team on your personal accounts
- Share personal details, or information that could put you in danger (e.g. what time you leave work)
- Use company social media (or, your own accounts) for a spot of shameless self-promotion
- Be negative by ranting about industry trends, suppliers or (worst of all) customers
- Give out company social media account admin credentials to your employees willy-nilly
- Overstep the boundaries in terms of snooping on employee social media accounts
Use these guidelines as the basis for your company’s social media policy to keep a tight rein on your brand’s reputation and optimise revenue-generating potential.
Make social media work for your small business; get in touch with NS Design today!