Social media do’s and don’ts for small businesses

Social media for small businesses is vital for effective online communication. However, you need the right know-how to reap the rewards, so we’ve compiled this handy list of do’s and don’ts! Take a look:


Complete all aspects of your profiles

Your profile is your first impression, so do it right! Write a genuinely insightful ‘about you’ section that really conveys what your business is all about, and use your logo where possible. Links to your website are important, too.

Think about timings

Time your posts to go out when the majority of your audience will see them – are you trying to reach business people during working hours, busy consumers on their journey home, or teenagers on the weekend?

Tie-in with current events

Think of key events your audience are interested in and post about them. Include hashtags (especially on Instagram and Twitter) to include a wider audience in the discussion.

Build relationships with audience

Let your brand’s personality come across through social media. Interact with your audience – answer questions and even ask for help if you need to. Reply to all comments – the good, the bad and the ugly – to show that your brand is fully engaged with all forms of feedback.

Use videos and images

Visual media is proven to boost interactions, shares and popularity. Images and videos attract attention and seem to be the next big thing on social media.

Use targeted adverts

Home in on your ideal clients by using targeted advertising, like Facebook Ads. They’re relatively easy to use and can give a real boost to your social media following and maybe even your bottom line.

Share content

Sharing content is a great way to get people talking and helps reinforce your image as an expert in your field. Just make sure to double check each source to see if it’s appropriate, trustworthy and relevant.

Check spelling and grammar

Any mistakes in your posts will affect your credibility, so it’s worth double checking your posts or asking someone else to have a quick proof read before you post.

Also, don’t write in all caps – IT’S VERY OFF PUTTING! President Trump’s followers can attest to that!

Try social media training

Blogs and online tutorials will only get you so far. To really get into the nitty gritty of social media for small businesses, you’ve got to try social media training. It’s well worth it!


Spend too much

Yes, you may want a management tool or analytics software to help you out, but you can do most things without expensive add-ons if you have the expertise!

Put all your eggs in one basket

Be careful about relying on one channel. Perhaps consider Facebook, Twitter and LinkedIn, if not a few extras. Pick depending on your industry and audience and make sure you’re consistent across all channels (but that doesn’t mean just duplicating the exact same content on them).

Be needy

Don’t beg for follows, retweets or shares, you want people to do this of their own accord. Try not to ‘like’ your own posts either – you might look a little desperate!


Relentless posting is a sure-fire way to get rid of your followers. Especially if it’s the same thing over and over, or isn’t relevant.

Go for the hard sell

On social media, many good companies aim to entertain and inform 80% of the time, and sell 20%. So, if you just posted about your new promo, make sure your next four posts are all about helping the audience, not yourself!

That’s it. The social media for small businesses do’s and don’ts. Good luck trying them out!

To get your social media up to scratch, sign up for our next Embrace the Space course today!

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