It’s music to our ears to hear that social media sites are creating more election buzz amongst young people than ever before.
A study published today by Lightspeed Research on behalf of New Media Age showed that 46% of 18-21 year olds are more interested in the election as a direct result of the increased political activity on social networks like Facebook and Twitter.
The study also showed that 60% of 18-25 year olds look favourably on political parties who communicate with the electorate through social media and blog sites.
It remains to be seen whether this increased rapport with the young actually results in more votes being cast. The traditional campaign tools – i.e. party political broadcasts on TV and leaflet dropping – are still going strong. In fact, the Lightspeed/ NMA study showed that, notwithstanding the positive reaction to the parties’ campaigning on social media platforms, young people still regarding the traditional TV party political broadcast as the most trustworthy source of information.
Nevertheless, we like to take a glass-half-full approach here at NSDesign and we think it’s fantastic that, for the first time in living memory, young people have a platform on which they can get involved in the debate and discussion that surrounds the forthcoming General Election. Go Twitter!