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Clyde Cruises

Design and Development | Wordpress | Booking Integration

Clyde Cruises is a family run business started in 1913. They operate river cruises and boat trips in Scotland, taking in the Clyde in Glasgow, the sights and sounds of Aberdeen harbour and the beautiful Caledonian Canal. They offer passenger cruises aswell as a beautiful venue for private events.

About the Project

We were introduced to Clyde Cruises by Kirsty Innes who was hired to develop a new marketing strategy for the business. Aswell as better engaging their different user groups, Clyde Cruises also wanted to be able to take advantage of opportunites at short notice such as the Inverkip Tower Demolition. They wanted us to build a website which would better showcase the wide variety of cruises available aswell as promote their private venue hire for corporate events and weddings. We built a responsive website which was far more sales focused and intuitive, allowing users to search and navigate cruises based on location aswell as the type of cruise.

We carried out detailed wireframing, user flow design and content strategy which allowed users to quickly find information on departures and prices , and book a place onboard through integration with their existing booking system. With the help of copywriter Hilary Philips and awesome photography by McAteer Photography we created a very visual experience which works across all devices.

What we did

  • User Experience Design
  • Responsive Design
  • HTML/CSS/JS
  • WordPress Integration
  • Booking Integration
  • Content Strategy

The website

The Clyde Cruises website made strong use of photography to showcase the different type of cruises aswell as making searching for cruises a breeze on mobile.

Clyde Cruises - Design and Development | Wordpress | Booking Integration Clyde Cruises - Design and Development | Wordpress | Booking Integration
Clyde Cruises - Design and Development | Wordpress | Booking Integration
Clyde Cruises - Design and Development | Wordpress | Booking Integration Clyde Cruises - Design and Development | Wordpress | Booking Integration
nsdesign
nsdesign

Take a cruise 'doon the watter'.

We designed a user journey and content structure which allowed users to seemlessly move between cruises, search by location or cruise type and quickly access information about departures, prices and tour highlights. It also integrates with their booking system. The aim was to structure a large quantity of information in a manageable away with a focus on increased bookings.

  • We were absolutely delighted with our new website. It was a huge change and a bit of a risk but NS design clearly understood the brief and delivered more than we had imagined.

    Clyde Cruises