In today’s world, it seems like everyone’s on social media. Facebook, Twitter, Instagram and TikTok are social media staples, with users from all generations and walks of life. However, the… Read more »
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5 essential digital marketing tools for today’s small businesses
Spreading the word about your small business has never been more important, especially if you have just started up or your operations have been impacted as a result of the… Read more »
The buyer’s journey: What it means for your digital marketing
Rewind some twenty or so years, and the path to purchase looked a lot different to how it does these days. Today’s consumers have a sea of digital information available… Read more »
4 ways to differentiate your business in your marketing
Small to medium-sized businesses have several challenges to overcome with their digital marketing. One of the biggest is establishing what makes your business stand out from your competitors. This can… Read more »
5 social media marketing mistakes to avoid
When done right, social media has massive potential to build brand awareness, establish a community around your business, and expand your client base. However, it’s not an easy nut to… Read more »
4 ways webinars benefit your business
You’ve no doubt attended a few webinars over the last year, but have you considered hosting one to benefit your business? Thanks to COVID restrictions, and a change in how… Read more »
Why you need a video marketing strategy
Video reigns supreme on social media today. So much so, that research indicates that it will account for a massive 82% of all Internet traffic by 2022 (SocialMediaToday)! In this… Read more »
People power: Micro-influencer marketing for your business
In our April blog, we pulled out some trends we predict will stick around, and influencer marketing was one of them. Over the last couple of years, brands have woken… Read more »
Social media marketing trends to watch in 2021
With the first few months of the year under our belts, we’ve got our eye on the social media marketing trends to watch in 2021! The pandemic continues to impact… Read more »
4 top-performing brands on social
The closure of many bricks-and-mortar locations during the pandemic has led to a surge of brands competing for attention on social media. However, there’s more to social media success than… Read more »