“Engagement”, “visibility” and “audience building” are buzzwords we hear all the time in relation to social media, but how do these translate to cold hard cash? Make no mistake:… Read more »
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How to amplify local events using social media
Local events used to be, well, local. But these days, your bookshop event or cafe opening can be seen around the globe … if you use social media effectively. Hashtags… Read more »
Getting your Instagram grid right
Your Instagram grid is the first thing people see when they land on your profile. A well-curated grid can attract followers, communicate your brand’s personality, and give greater visibility to… Read more »
What to do about Google’s AI Overviews
There once was a time when the only reason to run a Google search was to go to a website, but now Google is deploying AI to answer people’s queries… Read more »
Outsourcing social media? How to get it right
You may well be asking yourself: “Should I do my own social media or outsource it?” First of all, don’t worry – this isn’t a thinly veiled sales piece, as… Read more »
What is ChatGPT-4o?
(And no, that’s not a typo for 4.0!) In mid-May, OpenAI announced the launch of ChatGPT-4o, the “o” standing for “omni” in a nod to the GPT’s emerging capabilities across… Read more »
How to leverage the power of online reviews for your business
Online reviews can make or break a small business – but even the negative ones can be an opportunity for small businesses to show how they fix problems. Let’s look… Read more »
Online vs in-person events: which is best for your business?
It’s been over four years since the world went online to wait out the Covid pandemic. Ask any training or events business and they’ll tell you it was a white-knuckle… Read more »
Is your content helpful? Google wants to know.
Do you follow search engine optimisation (SEO) news? If you do, you may have heard of Google’s controversial Helpful Content Update (HCU). It’s got a lot of small businesses worried… Read more »
6 ways to grow your email list
So, you’ve set up your email marketing platform, you’ve created a snazzy email template (perhaps with the help of some AI graphic design tools), and you’re ready to press ‘Send’…. Read more »