Understanding the difference between owned media, earned media and paid media will get you a long way in digital marketing. In this blog, we’ll look at the definitions and differences… Read more »
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The truth about social media and our attention spans
Received wisdom concerning social media and our attention spans suggests this new technology has rendered us little more engaged than goldfish. But, look a little closer and things don’t… Read more »
The IDEAS Bus – helping teach Digital Skills in English schools
As advocates for better access to digital skills training across the country, we were delighted to catch up recently with Casey Farquharson, the founder of IDEAS Bus – an interactive educational… Read more »
3 *thumbs up* tips for leveraging emojis in your social media marketing campaigns
Figuring out how to use emojis in your social media marketing is seriously important if you want to be thought of as a company at the cutting edge. Regardless of… Read more »
How to segment social media audiences: a guide for small businesses
When you segment social media audiences, you take more control over your marketing and advertising processes. It can be tricky for small business owners to get started. But – from… Read more »
3 of the best social media campaigns of 2018 (the first half, at least…)
We’re only halfway through the year; but, with the calibre higher than ever, we wanted to jump the gun and tell you all about 3 of the best social media… Read more »
Promote your data use policy to build customer trust
Your data use policy is an asset that’s quickly growing in value. With a host of high-profile data breaches in recent times (think Facebook, Equifax and the like), consumer confidence… Read more »
Influencer marketing for small businesses: Worth the investment?
Influencer marketing for small businesses is a relatively new concept, but one you shouldn’t ignore. In this article, we’ll introduce you to the idea and highlight the key benefits/pitfalls to… Read more »
Key social media guidelines for employees and employers
When you understand key social media guidelines for employees and employers, you can truly make these channels work for you. As an employer, it’s your job to set out your… Read more »
How to use the new Instagram features to ramp up your sales
Are you up to speed with all the new Instagram features and how you can leverage them to improve your bottom line? If you’re not already, you will be by… Read more »