There’s a very good chance you’ve heard of TikTok – in fact, we might be concerned if you hadn’t! The platform launched in China in 2016 with a stream of… Read more »
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Top dates for your 2022 social media calendar
With 2021 quickly drawing to a close, it’s about time to start planning next year’s social media strategy. If you’re looking to get more traction and followers online (and who… Read more »
Digital Skills for Creatives – 5 new webinars.
Hosted by South of Scotland Enterprise, funded through the Creative Digital Initiative (CDI), and delivered by NSDesign, the purpose of these 5 new “digital deep-dive” sessions is to increase the… Read more »
4 key digital skills your small business needs in 2022
After another eventful year for small businesses, it’s clear that a versatile digital skillset is vital. With the turbulence of the pandemic and many related business closures, digital dexterity has… Read more »
Is email marketing still relevant in 2021?
Email marketing has been around for more than four decades. You might have seen articles claiming that email marketing is “dead”. But is this really the case? We’re seeing a… Read more »
How Instagram marketing can benefit your small business
With over one billion monthly active users, Instagram marketing presents small businesses with great opportunities. It’s a dynamic platform for promoting your products and services, and its visual nature can… Read more »
Free Digital Skills Training for Scotland’s Creative Industries
Following a successful pilot earlier in the year, we’re delighted to be running a repeat of our Digital Skills for Creatives training sessions – a programme of 4 webinars tailored… Read more »
5 ways Artificial Intelligence can transform digital marketing
What is Artificial Intelligence? Artificial intelligence (AI) is the branch of computer science that develops intelligence machines to work like humans. Simulating human behaviour enables both work efficiency and accuracy…. Read more »
Sustainable marketing: what it is and why it matters
Today’s consumers care a lot more about where their products come from than they did ten years ago. Buyers do lots of research before they buy, and if they don’t… Read more »
Digital Marketing to Gen Z: 6 Strategies for success
Who is Gen-Z? Born between 1997-2012, Gen-Z are the first generation to have grown up with technology at their fingertips. Similar to Millennials, they are comfortable using and adapting to… Read more »