I’m always amazed when I ask a business owner how old their company is. Rather than hearing a definite answer, the response is usually, “Hmm… I don’t know, maybe around… Read more »
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How to respond to Google and Facebook reviews
If you run a small business, you’ve likely heard the phrase “the customer is king”, which emphasises the value of keeping customers satisfied. It’s an age-old sentiment, but one that’s… Read more »
4 ways to build a following for your business on LinkedIn
If you’ve used LinkedIn, you’ll know it’s a unique kind of social network. The platform is famously focused on careers, professional networking and business – not users’ social lives. The… Read more »
Deciding which social media platforms are right for your business
In 2022, businesses have plenty of options in terms of social media. We’ve come a long way since the days when MySpace was king – and now it’s hard to… Read more »
An introduction to Twitter Spaces for marketing
Twitter has always been experimental and keen to go beyond its flagship format of Tweets. The company’s latest innovation is Twitter Spaces, which emerged in 2021, replacing the ill-fated (and,… Read more »
How small businesses can connect with local audiences
Although the Internet helps us access countless products and services worldwide, customers are keen to support local businesses. That’s especially true today, with 53% of consumers believing that shopping locally… Read more »
The untold cost of spelling and grammar mistakes in your marketing
In the world of marketing, there are many elements to consider before publishing your content. From search engine optimisation (SEO) to writing a snappy call to action, marketers often have… Read more »
Producing engaging email newsletters: 5 key tips for businesses
As social media platforms rapidly emerge and enable new forms of content, it’s all too easy to forget the humble newsletter! Of course, email communications remain a popular medium for… Read more »
Getting started with livestreaming for business
While we urge caution when it comes to video footage of your office Christmas party (“evening Prime Minister”!), there’s no doubt that video content is becoming integral to businesses’ social… Read more »
Social media in 2021: a round-up
Even if it was a slightly more ‘normal’ year than its predecessor, 2021 has had its fair share of surprises! As the year draws to a close, we’re reflecting on… Read more »