Let’s start with the obvious question: What the heck is a vanity metric? In simple terms, it’s a number that makes you feel good about your digital marketing efforts but… Read more »
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How To Run an Effective Email Campaign
For your brand to maximise the ROI that email marketing can deliver, you need to know how to run an effective email campaign. If you’re not familiar with how to… Read more »
5 attention-grabbing ways to promote content on Facebook
So, you’ve spent hours crafting the perfect blog post and now you want to share it with the world. Facebook is the obvious first port of call: with over two… Read more »
How to appear in Google Featured Snippets
Getting on to the first page of Google is the aim of any website: after all, around 90% of people won’t go past the first page of results for answers… Read more »
Does social media analysis count as ‘big data’?
Social media analysis and big data are often spoken in the same breath, with many assuming they’re mutually linked. But, new research from data expert Kalev Leetaru questions just how ‘big’… Read more »
How to get the most from your Mother’s Day Marketing campaign
As Mother’s Day approaches, we look at how businesses can create engaging social media campaigns and digital marketing strategies to boost conversations and sales. 1) What’s your story? Marketing… Read more »
What you can learn from CMI’s 2019 Content Marketing Research
We’re not short of options when it comes to content marketing research – you just need to know where to look. And, when it comes to sheer authority, few have… Read more »
Fall in love with digital marketing all over again with these Valentine’s Day social media ideas
With everyone feeling the love this time of year, some extra-special Valentine’s Day social media ideas can help win your customers’ hearts (and boost your bottom line). Having a calendar… Read more »
4 awesome (but overlooked) sources for new social media content
Regularly posting new social media content is a great way for small business owners to promote their products or services. But, once you’ve showcased your shiny new offering and commented… Read more »
YouTube marketing: How to embed video in your social media strategy
The popularity of YouTube marketing has grown massively among brands in recent years. With over 1.9bn monthly users and a greater reach than many TV networks, that’s hardly a surprise…. Read more »