Social media for business is about to change, and you’ve got Cambridge Analytica to thank for that. While GDPR might end up something of a damp squib, Cambridge Analytica’s use… Read more »
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Why the Wetherspoons social media argument misses the point
The Wetherspoons social media situation has sparked much debate among digital marketers. Eccentric company boss Tim Martin gave a number of statements citing all sorts of highfalutin reasons for ditching… Read more »
How GDPR will affect digital marketing
Otherwise known as the General Data Protection Regulation, GDPR will affect digital marketing and change how companies manage data. But, is this new EU regulation as big a deal as… Read more »
What do imposter accounts mean for businesses?
Imposter accounts on social media can do a lot to undermine your brand. Social media’s big players have been slow to take action so far. However, imposter accounts have been… Read more »
Why are Facebook and Twitter going for more age-appropriate platform designs?
Some of the larger social media players are starting to shift to more age-appropriate platform designs to accommodate younger users. Everyone online, including businesses, must be aware of these changes… Read more »
How will changes to net neutrality affect small businesses?
Recently, the US announced some big changes to net neutrality. But, no-one is sure how this will affect small businesses in the UK. Will it make a difference, or will… Read more »
Was the new Snapchat update really that bad?
The new Snapchat update has caused outrage among its users. Cries of frustration have been heard across the world as people struggle to find their stories. Disgruntled users have even… Read more »
Facebook Messenger for business: Is it worth it?
Most SMEs do not consider using Facebook Messenger for business – but that’s usually because they don’t know they can! It can be an effective tool if used correctly, so… Read more »
What social media trends should you look out for in 2018?
The new year is well and truly here, so it’s time to look at the key social media trends you need to know about in 2018. It might take a… Read more »
Will Twitter’s 280-character count make a difference to SMEs?
Last November, the social media world shook in terror as Twitter’s 280-character count entered the scene. Some were happy, others outraged, but now the dust has settled we can see… Read more »