There’s been so much written in recent months about the environmental impact of Generative Artificial Intelligence and the damage that tools like ChatGPT are causing to the planet. While of… Read more »
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Old-fashioned direct mail: should it be part of your strategy?
With reach and visibility becoming tougher to achieve on social media, is there an argument for small businesses to put direct mail into the marketing strategy? It’s fair to say… Read more »
Why Linkedin is (still) king of B2B marketing
If the main social media platforms were a family, TikTok would be the moody teenager, Instagram would be the cool 20-something, Facebook would be the reliable parental figure, and Linkedin… Read more »
Instagram enters its search era: what does that mean for your business?
As Instagram posts become discoverable by Google, are the lines between social media and search becoming blurred? Meta – owner of Facebook and Instagram – just announced that Instagram posts… Read more »
Scammed! Building trust in a world of deepfakes
“Deepfakes? What are deepfakes?”, I hear you ask. Think of them like online scams on steroids. Deepfakes are a particularly nasty AI invention where scammers impersonate businesses and/or individuals. And… Read more »
Creating an AI-proof tone of voice
“In today’s fast-paced world, tone of voice is crucial—whether in writing, speaking, or even digital communication—because it shapes how your message is received and understood by your target audience.” BLAH!… Read more »
The Inevitability of AI in the Music Industry: Innovation or Interference?
This is our 2nd guest blog from Josh, a 19-year-old Commercial Music student. With a passion for how social media, AI, and technology are reshaping the music industry, Josh offers… Read more »
How not to waste your money on paid social media
Paid social media sounds so simple: it’s hard to get organic visibility, so here’s a quick and easy way to pay for those eyeballs on your content, right? Well, only… Read more »
The Best AI Note-Takers for Small Business Meetings in 2025
Let me ask you a quick question… who’s the poor soul on your team that always ends up taking the minutes? If your answer is “we just hope someone remembers”,… Read more »
How to use AI’s ‘deep research’ for your business
Just as everyone seemed to be saying “I wish ChatGPT would provide sources”, along came deep research: a feature available with all versions of ChatGPT, as well as a number… Read more »