When you segment social media audiences, you take more control over your marketing and advertising processes. It can be tricky for small business owners to get started. But – from… Read more »
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3 of the best social media campaigns of 2018 (the first half, at least…)
We’re only halfway through the year; but, with the calibre higher than ever, we wanted to jump the gun and tell you all about 3 of the best social media… Read more »
Promote your data use policy to build customer trust
Your data use policy is an asset that’s quickly growing in value. With a host of high-profile data breaches in recent times (think Facebook, Equifax and the like), consumer confidence… Read more »
Influencer marketing for small businesses: Worth the investment?
Influencer marketing for small businesses is a relatively new concept, but one you shouldn’t ignore. In this article, we’ll introduce you to the idea and highlight the key benefits/pitfalls to… Read more »
Key social media guidelines for employees and employers
When you understand key social media guidelines for employees and employers, you can truly make these channels work for you. As an employer, it’s your job to set out your… Read more »
How to use the new Instagram features to ramp up your sales
Are you up to speed with all the new Instagram features and how you can leverage them to improve your bottom line? If you’re not already, you will be by… Read more »
How will Cambridge Analytica change social media for business?
Social media for business is about to change, and you’ve got Cambridge Analytica to thank for that. While GDPR might end up something of a damp squib, Cambridge Analytica’s use… Read more »
Why the Wetherspoons social media argument misses the point
The Wetherspoons social media situation has sparked much debate among digital marketers. Eccentric company boss Tim Martin gave a number of statements citing all sorts of highfalutin reasons for ditching… Read more »
How GDPR will affect digital marketing
Otherwise known as the General Data Protection Regulation, GDPR will affect digital marketing and change how companies manage data. But, is this new EU regulation as big a deal as… Read more »
What do imposter accounts mean for businesses?
Imposter accounts on social media can do a lot to undermine your brand. Social media’s big players have been slow to take action so far. However, imposter accounts have been… Read more »