TikTok has taken the social media world by storm, but is it suitable for business users? Well, with over a billion active users per month, there’s a good chance a… Read more »
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The importance of a mobile-friendly web interface
Did you know that 87.37% of the world’s population own a mobile smartphone? That’s over 6.64 billion devices in pockets around the globe! With the explosive growth in their popularity… Read more »
Short-form or long-form video content?
“How long should my video be?” is one of the most common questions we’re asked in our training sessions. The average person spends 100 minutes a day watching videos online,… Read more »
3 benefits of online business events
Events are a key part of a successful business model and marketing strategy. They showcase your company’s services, as well as demonstrate your expertise and ethos. With the pandemic putting… Read more »
What’s the ‘right’ social media content mix?
The majority of brands understand how important it is to cultivate a strong social media presence. However, fewer businesses are aware that less is more when it comes to promotion…. Read more »
How to drive up your ecommerce sales
It’s no secret that the Internet has revolutionised the way we do business. Analysts estimate that online sales accounted for over 25% of all retail purchases in the UK last… Read more »
How to keep your WordPress site secure
The chances are that if you have a website you’re (somewhat) familiar with WordPress. As of June 2021, the market share of major sites using the free blogging software turned… Read more »
How being ‘shadowbanned’ on social media affects your engagement
Having an active social media presence is key for modern marketers. These platforms provide an instant way to connect with an audience, build brand awareness and convey information. However, some… Read more »
Digital marketing in the metaverse
The metaverse is no longer a space-age concept confined to the future. Many forward-thinking brands have already established a presence in this virtual world. Although it’s yet to reach its… Read more »
Why quality of posts matters more than quantity on social media
It’s no understatement to say that social media might just be the most powerful marketing tool out there. With 4.65 billion social media users globally, the world spends a collective… Read more »