If you haven’t put together your 2021 social media calendar, now’s the time to get cracking! The idea behind creating a social media calendar is that your posts will gain… Read more »
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Our Best Social Media posts of 2020
At this time of year, your inbox and social feeds are probably full of “annual review” and “what we learned in 2020” updates. While many are valuable and teach us… Read more »
Social media in 2020: a round-up
2020 has been quite a year – and one that many of us will be happy to see the back of! With its end now firmly in sight, we look… Read more »
The Five S’s : Effective content strategies for business owners.
When it comes to social media, most businesses automatically go into marketing mode. A platform to promote, sell, advertise and raise awareness of what they do, the products or services… Read more »
Social media listening and why it’s important
Any business worth its salt knows that establishing a sound reputation and following on social media can be crucial to success. That said, the last thing you want is to… Read more »
Find your social media tone of voice
With most businesses using social media as an integral part of their marketing strategy, it’s important that you know how to establish and maintain an authentic social media tone of… Read more »
Ratings, reviews and recommendations: the power of social proof
Over the last ten years or so consumers have become increasingly savvy and social proof is now a key factor in their purchasing decisions. This is hardly surprising as people… Read more »
What can social performance marketing do for your business?
While we typically advocate the use of social media to be just that – i.e. social, particularly during uncertain times such as a pandemic, it’s important not to lose sight… Read more »
3 ways to measure social media success
If your business is using social media, then you need to measure its impact – it’s that simple! The potential of social media is vast, but no business should be… Read more »
5 reasons you need a business blog
Are you thinking about starting a business blog but unsure whether it will be worth the investment? A blog can be a great way to promote your business, with many… Read more »