You’ve no doubt attended a few webinars over the last year, but have you considered hosting one to benefit your business? Thanks to COVID restrictions, and a change in how… Read more »
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Why you need a video marketing strategy
Video reigns supreme on social media today. So much so, that research indicates that it will account for a massive 82% of all Internet traffic by 2022 (SocialMediaToday)! In this… Read more »
People power: Micro-influencer marketing for your business
In our April blog, we pulled out some trends we predict will stick around, and influencer marketing was one of them. Over the last couple of years, brands have woken… Read more »
Social media marketing trends to watch in 2021
With the first few months of the year under our belts, we’ve got our eye on the social media marketing trends to watch in 2021! The pandemic continues to impact… Read more »
4 top-performing brands on social
The closure of many bricks-and-mortar locations during the pandemic has led to a surge of brands competing for attention on social media. However, there’s more to social media success than… Read more »
Common email marketing pitfalls (and how to avoid them)
Email marketing is a great means of communicating with customers and contacts in a targeted, quick, and inexpensive way. If done well, it can increase engagement with your business and… Read more »
The power of podcasts for small businesses
The power of podcasts for small businesses Podcasts have grown in popularity from a relatively niche form of content into something that many of us tune into on a regular… Read more »
4 benefits of a human-centric social media strategy
In the face of COVID-19, businesses of all types have had to adapt their goals and marketing activities. One key trend to come out of this has been the growing… Read more »
Baby boomers on social media: a forgotten generation?
There are over 14 million baby boomers (aged 55-75) in the UK. This generation accounts for over 20% of the entire population. It’s also one of the wealthiest, with one… Read more »
How to use social media stories for your business
Originally rolled out by Instagram (the concept itself arguably stolen from Snapchat!), social media stories have grown to become one of the most popular social media features. They’re now leading… Read more »