For most businesses, the true value of LinkedIn will come from the staff within the organisation – not the Brand itself through their LinkedIn Business Page. LinkedIn is a Social… Read more »
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4 ways to add some Christmas cheer to your social media content
It’s getting to that time of year when you need to add some Christmas cheer to your social media content. The moment the Coca Cola truck is back on TV… Read more »
Diploma in Digital Marketing
The SQA Diploma in Digital Marketing is delivered in partnership between NSDesign and Training Matters, and has been specifically designed to maximise the potential and professionalise the role of those… Read more »
Social Media Case Study : Orkney Library on Twitter
Social Media : some would say it’s all just cat videos, silly memes, and pointless trivia. Things that no self respecting public service would dream of resorting to – especially… Read more »
Why small businesses should be nice on social media
Small businesses should be nice on social media. It’s common sense – if you’re nice to someone, they’ll return the favour and perhaps even move to the next stage in… Read more »
Do you need quicker response times on social media?
Quicker response times on social media can set you apart from other businesses and increase customer loyalty. The big question is ‘how do you achieve quicker response times on social… Read more »
6 ways to optimise your Facebook business page
If you’re a small business, you should think about how to optimise your Facebook business page. It’s where many potential customers will find your brand, so you need to make… Read more »
Social media and cyber security: What’s the connection?
As a small business, you should seriously consider the relationship between social media and cyber security. More than one in eight companies have suffered security breaches involving social media-related cyber-attack…. Read more »
6 types of social media content small businesses should be using right now
Many people think that social media content is just about sharing what you had for breakfast this morning. However, for small businesses, it’s so much more. It’s a powerful tool… Read more »
How to personalise your social media marketing
As a small business, you need to personalise your social media marketing strategy if you’re going to build strong and authentic relationships with followers. This can be a little tricky,… Read more »