With over one billion monthly active users, Instagram marketing presents small businesses with great opportunities. It’s a dynamic platform for promoting your products and services, and its visual nature can… Read more »
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Free Digital Skills Training for Scotland’s Creative Industries
Following a successful pilot earlier in the year, we’re delighted to be running a repeat of our Digital Skills for Creatives training sessions – a programme of 4 webinars tailored… Read more »
5 ways Artificial Intelligence can transform digital marketing
What is Artificial Intelligence? Artificial intelligence (AI) is the branch of computer science that develops intelligence machines to work like humans. Simulating human behaviour enables both work efficiency and accuracy…. Read more »
Sustainable marketing: what it is and why it matters
Today’s consumers care a lot more about where their products come from than they did ten years ago. Buyers do lots of research before they buy, and if they don’t… Read more »
Digital Marketing to Gen Z: 6 Strategies for success
Who is Gen-Z? Born between 1997-2012, Gen-Z are the first generation to have grown up with technology at their fingertips. Similar to Millennials, they are comfortable using and adapting to… Read more »
Find your niche: The rise of sector-specific social media platforms
In today’s world, it seems like everyone’s on social media. Facebook, Twitter, Instagram and TikTok are social media staples, with users from all generations and walks of life. However, the… Read more »
5 essential digital marketing tools for today’s small businesses
Spreading the word about your small business has never been more important, especially if you have just started up or your operations have been impacted as a result of the… Read more »
The buyer’s journey: What it means for your digital marketing
Rewind some twenty or so years, and the path to purchase looked a lot different to how it does these days. Today’s consumers have a sea of digital information available… Read more »
4 ways to differentiate your business in your marketing
Small to medium-sized businesses have several challenges to overcome with their digital marketing. One of the biggest is establishing what makes your business stand out from your competitors. This can… Read more »
5 social media marketing mistakes to avoid
When done right, social media has massive potential to build brand awareness, establish a community around your business, and expand your client base. However, it’s not an easy nut to… Read more »