When you think of digital marketing for businesses, you probably don’t think automatically of Snapchat. Yet if you’re targeting a younger audience, Snapchat could prove a lucrative source of new… Read more »
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5 ways to use social media for recruiting
‘Social recruiting’ is all the rage amongst larger firms these days, but can social media help small business owners find their first employee? The answer is a resounding YES. In… Read more »
3 outside of the box digital marketing ideas
You probably have a good idea of the standard set of digital marketing ideas: write a blog, update your Facebook page, send some tweets, do the monthly newsletter, etc. But… Read more »
Instagram branding for your business
Instagram is more than food, filters and beauty tips: it can also be a powerful marketing tool for your small business. With over half a billion daily users, it’s clear… Read more »
8 social media statistics and what we can learn from them
Social media statistics aren’t hard to come by. In fact, you can barely swing the proverbial cat without hitting a stat about how many users Facebook has, or who’s the… Read more »
How to spot and avoid vanity metrics
Let’s start with the obvious question: What the heck is a vanity metric? In simple terms, it’s a number that makes you feel good about your digital marketing efforts but… Read more »
How To Run an Effective Email Campaign
For your brand to maximise the ROI that email marketing can deliver, you need to know how to run an effective email campaign. If you’re not familiar with how to… Read more »
5 attention-grabbing ways to promote content on Facebook
So, you’ve spent hours crafting the perfect blog post and now you want to share it with the world. Facebook is the obvious first port of call: with over two… Read more »
How to appear in Google Featured Snippets
Getting on to the first page of Google is the aim of any website: after all, around 90% of people won’t go past the first page of results for answers… Read more »
Does social media analysis count as ‘big data’?
Social media analysis and big data are often spoken in the same breath, with many assuming they’re mutually linked. But, new research from data expert Kalev Leetaru questions just how ‘big’… Read more »