Have you ever asked ChatGPT to recommend a product or service? You’re part of a small but growing minority if you have. Estimates of the volume of search-like queries put… Read more »
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Two big digital marketing predictions for 2026
It’s crystal ball time: here’s our annual summary of where we think digital marketing is going to go in the next 12 months. And this time we’ve got two big… Read more »
The AI accuracy problem: an experiment
We recently published our annual social media calendar piece, with a comprehensive list of awareness days for your 2026 social media campaigns. Being the AI enthusiasts that we are, we… Read more »
Key dates for your 2026 social media calendar
“It’s the most wonderful time of the year…” because your 2026 social media content calendar is ready! 2026 social media calendar Key Awareness Dates for the whole year! Download iCal… Read more »
How AI can help you make epic social media videos
Is there anything AI can’t do (other than the washing)? We’ve been having fun exploring AI’s role in creating sticky social media videos, and we’ve put together this piece to… Read more »
Why accessibility matters in small business digital marketing
One in five people in Scotland have a long-term limiting health problem or disability – a figure that almost certainly includes a chunk of your prospective customers. Building your website… Read more »
Leveraging Google’s new AI Mode for your small business
Who remembers the good old days of search engine optimisation (SEO) when Google used to serve up a list of 10 blue links in response to a keyword search? Back… Read more »
9 ways to get started with email marketing
If you’ve been following our blog (and why wouldn’t you?), our recent piece about the sharp decline in social media reach may have made you start thinking about moving some… Read more »
What’s going on with social media reach?
If your small business posts on social media, you’ve probably noticed that it’s got a lot harder to earn views, likes and shares of your content over the last couple… Read more »
Content repurposing: the key to a realistic small business content strategy
“Content is King”, they say. Well sure, but creating good content takes time and skill*. (*Yes, ChatGPT can churn out a generic ‘5 ways to clean your carpet’ piece in… Read more »