Unless you’ve been hiding under a rock since just before Christmas, it’s likely you’ve heard of ChatGPT: the generative Artificial Intelligence (AI) Chat-Bot that, in January this year, acquired a… Read more »
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Is Elon Musk’s Twitter still a good marketing tool for small businesses?
It’s fair to say the vibe on Twitter has shifted since Elon Musk’s $44 billion takeover in October 2022. Over a million users deserted the platform in the first week,… Read more »
5 ways to overhaul and improve your social media for 2023
There’s no time like a new year to give your social media channels a refresh. Chances are, you came back from the Christmas break with plenty of new ideas for… Read more »
Social media trends from 2022: a round-up
What a year 2022 has been! The world has started to figure out its ‘new normal’ after the Covid-19 pandemic, and this has been reflected in the emerging social media… Read more »
7 last-minute Christmas social media ideas
Think you’ve run out of time to get some extra visibility and engagement on your social media channels in the run-up to Christmas? Well, think again! The big day might… Read more »
Key dates for your 2023 social media calendar
With 2022 in its final days, it’s time to start planning your social media strategy for 2023. One of the best ways to expand your reach on social media is… Read more »
How to write a Twitter thread
Twitter threads have exploded in popularity in recent years. Executed well, threads can be a fantastic way to expand your reach on Twitter. This is because people can engage with… Read more »
How to grow and manage your GDPR compliant email list
Email marketing has a host of benefits for small businesses, but only when it’s done well. Not only is it cost-effective, but you can make it highly personalised and it’s… Read more »
7 spooktacular social media ideas for Halloween
One of the things small businesses worry about most when it comes to social media is a lack of visibility. It can be difficult to feel seen or heard when… Read more »
Online community building as a marketing tool
Online communities aren’t just for big brands. Building an engaged audience around your brand can pay huge dividends for organisations of all sizes. Why? Because instead of limiting your communications… Read more »