Although the Internet helps us access countless products and services worldwide, customers are keen to support local businesses. That’s especially true today, with 53% of consumers believing that shopping locally… Read more »
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The untold cost of spelling and grammar mistakes in your marketing
In the world of marketing, there are many elements to consider before publishing your content. From search engine optimisation (SEO) to writing a snappy call to action, marketers often have… Read more »
Producing engaging email newsletters: 5 key tips for businesses
As social media platforms rapidly emerge and enable new forms of content, it’s all too easy to forget the humble newsletter! Of course, email communications remain a popular medium for… Read more »
Getting started with livestreaming for business
While we urge caution when it comes to video footage of your office Christmas party (“evening Prime Minister”!), there’s no doubt that video content is becoming integral to businesses’ social… Read more »
Social media in 2021: a round-up
Even if it was a slightly more ‘normal’ year than its predecessor, 2021 has had its fair share of surprises! As the year draws to a close, we’re reflecting on… Read more »
4 tips to reach new audiences using TikTok for business
There’s a very good chance you’ve heard of TikTok – in fact, we might be concerned if you hadn’t! The platform launched in China in 2016 with a stream of… Read more »
Top dates for your 2022 social media calendar
With 2021 quickly drawing to a close, it’s about time to start planning next year’s social media strategy. If you’re looking to get more traction and followers online (and who… Read more »
Digital Skills for Creatives – 5 new webinars.
Hosted by South of Scotland Enterprise, funded through the Creative Digital Initiative (CDI), and delivered by NSDesign, the purpose of these 5 new “digital deep-dive” sessions is to increase the… Read more »
4 key digital skills your small business needs in 2022
After another eventful year for small businesses, it’s clear that a versatile digital skillset is vital. With the turbulence of the pandemic and many related business closures, digital dexterity has… Read more »
Is email marketing still relevant in 2021?
Email marketing has been around for more than four decades. You might have seen articles claiming that email marketing is “dead”. But is this really the case? We’re seeing a… Read more »