Social media analysis and big data are often spoken in the same breath, with many assuming they’re mutually linked. But, new research from data expert Kalev Leetaru questions just how ‘big’… Read more »
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How to get the most from your Mother’s Day Marketing campaign
As Mother’s Day approaches, we look at how businesses can create engaging social media campaigns and digital marketing strategies to boost conversations and sales. 1) What’s your story? Marketing… Read more »
What you can learn from CMI’s 2019 Content Marketing Research
We’re not short of options when it comes to content marketing research – you just need to know where to look. And, when it comes to sheer authority, few have… Read more »
Fall in love with digital marketing all over again with these Valentine’s Day social media ideas
With everyone feeling the love this time of year, some extra-special Valentine’s Day social media ideas can help win your customers’ hearts (and boost your bottom line). Having a calendar… Read more »
4 awesome (but overlooked) sources for new social media content
Regularly posting new social media content is a great way for small business owners to promote their products or services. But, once you’ve showcased your shiny new offering and commented… Read more »
YouTube marketing: How to embed video in your social media strategy
The popularity of YouTube marketing has grown massively among brands in recent years. With over 1.9bn monthly users and a greater reach than many TV networks, that’s hardly a surprise…. Read more »
4 New Year digital marketing resolutions for SMEs
January 2019 is finally here, so now it’s time to start thinking about your digital marketing resolutions. SMEs should use the New Year as a fresh start; a time to… Read more »
2018: How customers use social media and what you can do to adapt your strategy
Understanding how customers use social media is important for getting that digital marketing strategy nailed down. With the end of the year almost upon us, the air is thick with… Read more »
6 vital steps to prepare social media channels for Christmas
Started thinking about how to prepare your social media channels for Christmas? Well, it’s cutting it a little fine, but there’s a lot you can do to get everything set… Read more »
The Real Risks of Twitter Rants!
Imagine this. You’re sitting on a train station bench, angry that the Train company have cancelled the 18:09 train back home to Stirling. In your frustration, you use your smartphone… Read more »