You may feel a little bit apprehensive or unsure about the concept of social selling, and we don’t blame you. It’s often seen as loud, flashy and in your face… Read more »
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How to win in the digital marketing competition
Getting started with digital marketing can feel hard enough without being expected to outshine your competitors’ efforts. So, what do you do when your arch-rival’s social media pages have more… Read more »
Summer: the perfect time for a social media overhaul
Many small businesses experience a lull in trade over summer. Customers are on holiday, the kids are off school and it feels like there’s some room to breathe, at last…. Read more »
Tweeting for business: 4 top Twitter tips
Getting set up on Twitter is easy. Using it effectively can be tricky. But fear not: that’s why we’ve put together these four top Twitter tips, to help you create… Read more »
Snapchat for business: Getting started
When you think of digital marketing for businesses, you probably don’t think automatically of Snapchat. Yet if you’re targeting a younger audience, Snapchat could prove a lucrative source of new… Read more »
5 ways to use social media for recruiting
‘Social recruiting’ is all the rage amongst larger firms these days, but can social media help small business owners find their first employee? The answer is a resounding YES. In… Read more »
3 outside of the box digital marketing ideas
You probably have a good idea of the standard set of digital marketing ideas: write a blog, update your Facebook page, send some tweets, do the monthly newsletter, etc. But… Read more »
Instagram branding for your business
Instagram is more than food, filters and beauty tips: it can also be a powerful marketing tool for your small business. With over half a billion daily users, it’s clear… Read more »
8 social media statistics and what we can learn from them
Social media statistics aren’t hard to come by. In fact, you can barely swing the proverbial cat without hitting a stat about how many users Facebook has, or who’s the… Read more »
How to spot and avoid vanity metrics
Let’s start with the obvious question: What the heck is a vanity metric? In simple terms, it’s a number that makes you feel good about your digital marketing efforts but… Read more »