As any social media newbie will tell you, the hard work is in growing a following and getting ‘eyeballs on content’. Fortunately, the social media sites have thought of this,… Read more »
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Covid-19: What should I do with my brand’s social media?
It’s a difficult time to be in business: the lockdown is making it increasingly difficult for businesses across all sectors to keep trading, and it’s still unclear when life may… Read more »
Moving your business online: a list of helpful resources
The Covid-19 crisis has accelerated the plans of many businesses to move online, not only as a means to sell their products and services, but also for professional networking, learning… Read more »
Why you should split test your emails
Email is undoubtedly an effective form of marketing. However, in the absence of the right strategy, you could be alienating prospects, targeting the wrong demographics, and losing out on potential… Read more »
10 key ways to brainstorm a blog post
Keeping your business blog fresh and up to date can be a challenge. Exciting and relevant content is essential, but finding the inspiration to create it isn’t always easy. Here… Read more »
How to fix a social media fail
Social media can be a double-edged sword. It’s an amazing tool for making an instant connection with a potentially global audience. However, if you post something that gets a bad… Read more »
How to make Facebook ads work for your small business
Done right, Facebook ads can be a really effective way for a small business to generate leads and sales at a relatively low cost. Facebook has some of the most… Read more »
Facebook for Business – Getting started with the basics
With over 2 billion monthly users, Facebook is almost impossible to ignore as a platform to help market your business, reach new customers, and connect with your community. To some… Read more »
How email marketing in 2020 will evolve
When the General Data Protection Regulation (GDPR) came into effect in May 2018, many businesses owners and marketers thought email marketing was about to die a painful death. Mostly, the… Read more »
Social media slip-ups to avoid in 2020!
It’s a new year and that means we should look forward to analysing trends and plan our strategy, but let’s face it: it’s much more fun to look back on… Read more »