One of the most common questions we get asked during our training workshops or 1-2-1 consultations is “How do I administer multiple social media accounts?”. For smaller businesses especially, there’s… Read more »
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In numbers: the awesome power of social media for business
Today, we’ll take a look at some recent stats that really drive home the awesome power of social media for business. After all, who doesn’t love a spot of number crunching… Read more »
Social Media Features Update – September Summary
Stay on top of the latest features from all the social media tools and platforms to help your business. From Facebook to Snapchat, here’s some recent updates we think you… Read more »
Owned media, earned media and paid media: What’s the difference?
Understanding the difference between owned media, earned media and paid media will get you a long way in digital marketing. In this blog, we’ll look at the definitions and differences… Read more »
The truth about social media and our attention spans
Received wisdom concerning social media and our attention spans suggests this new technology has rendered us little more engaged than goldfish. But, look a little closer and things don’t… Read more »
The IDEAS Bus – helping teach Digital Skills in English schools
As advocates for better access to digital skills training across the country, we were delighted to catch up recently with Casey Farquharson, the founder of IDEAS Bus – an interactive educational… Read more »
3 *thumbs up* tips for leveraging emojis in your social media marketing campaigns
Figuring out how to use emojis in your social media marketing is seriously important if you want to be thought of as a company at the cutting edge. Regardless of… Read more »
How to segment social media audiences: a guide for small businesses
When you segment social media audiences, you take more control over your marketing and advertising processes. It can be tricky for small business owners to get started. But – from… Read more »
3 of the best social media campaigns of 2018 (the first half, at least…)
We’re only halfway through the year; but, with the calibre higher than ever, we wanted to jump the gun and tell you all about 3 of the best social media… Read more »
Promote your data use policy to build customer trust
Your data use policy is an asset that’s quickly growing in value. With a host of high-profile data breaches in recent times (think Facebook, Equifax and the like), consumer confidence… Read more »