When the General Data Protection Regulation (GDPR) came into effect in May 2018, many businesses owners and marketers thought email marketing was about to die a painful death. Mostly, the… Read more »
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Social media slip-ups to avoid in 2020!
It’s a new year and that means we should look forward to analysing trends and plan our strategy, but let’s face it: it’s much more fun to look back on… Read more »
Our Best Social Media posts of 2019
Despite what some experts will claim, there’s no “right or wrong” content when it comes to social media. What works for the audience of one business or brand might be… Read more »
Social media in 2019: a round-up
As the decade draws to a close, we take a look at the major developments in social media in 2019, along with their impact on small businesses. 1) TikTok: new… Read more »
Top dates for your 2020 social media calendar
If you haven’t put together your 2020 social media calendar, December’s the time to do it! The thinking behind creating a social media calendar is that your posts will gain… Read more »
How to strike the right tone on social media
It can be hard to achieve the right tone on social media. How you communicate depends on your product or service, your audience and your organisation’s values. Perfecting your tone… Read more »
4 tips for writing killer call to actions!
Looking to give engagement a boost and nudge social media viewers onto your website? You need a killer call to action (CTA). However, creating a clickable comment is a little… Read more »
Why the creepy side of Facebook is great news for your business
Facebook is a powerful tool, but it has several features that the general public might find pretty creepy if they realised the extent of it. However, there’s nothing for you… Read more »
How to find your perfect social media audience
Finding your perfect social media audience can be tricky – after all, there are billions of social media users on the planet. So, how are you going to find the… Read more »
5 digital skills your business needs to succeed
As a business owner, you want to be at the top of your game. However, as new technologies sprout up almost daily it can be tough to keep up with… Read more »