The festive season is a magical time – and not just because it usually involves a festive tipple or two. It’s also a great excuse to shake up your social… Read more »
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8 ways to use ChatGPT for business
ChatGPT: love it or hate it, this AI text generation tool isn’t going anywhere, despite all the recent news about OpenAI (the company behind it) and their internal troubles. So,… Read more »
X marks the spot: Using rebranded Twitter for business
Back in February, we wrote about Elon Musk’s Twitter takeover. Since then, Twitter has had a somewhat controversial rebrand as “X”, and users are noticing a number of changes to… Read more »
How to go viral on TikTok
Following on from our piece about whether you should have a TikTok account for business (TLDR: if you sell to young people, yes you should!), let’s take a look at… Read more »
How to segment your email list
“If you try to talk to everybody, you’ll end up talking to nobody” is a well-known maxim in the marketing world. And yet, so many businesses of all sizes collect… Read more »
The ChatGPT Triple-R Prompt Framework
The hype of OpenAI’s ChatGPT has seen the majority of small businesses jumping on board, keen to see how it can to enhance their operations. Many however, are merely scratching… Read more »
Is it time for a social media audit?
[Hint: this question is rhetorical ;)] We all start our social media pages with the best of intentions. We’re going to post regularly! We’re going to innovate with a mix… Read more »
Should you run webinars for your business?
One of my most popular blogs during lockdown was my best practice guide to running a webinar – but three years on, when we can run face-to-face events again, is… Read more »
4 email marketing platforms for small businesses
With a mind-boggling array of email marketing platforms available – each with a huge list of features – which ones should you consider if you’re a freelancer or small business? … Read more »
How to write catchy social media headlines
Social media success depends heavily on crafting attention-grabbing headlines that stop users in their tracks when they’re scrolling their news feeds. Of course, this is easier said than done …… Read more »