So, it’s a new year! The holidays are over, and it’s time to put your marketing hat back on and look at your strategy for 2021. It can be tricky… Read more »
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5 ways to help small businesses through the current Covid19 lockdown
As most of the UK heads into deeper and more restrictive Covid19 restrictions, small businesses yet again face an indefinite period of uncertainty, worry and fear. From high street retailers… Read more »
Top dates for your 2021 social media calendar
If you haven’t put together your 2021 social media calendar, now’s the time to get cracking! The idea behind creating a social media calendar is that your posts will gain… Read more »
Our Best Social Media posts of 2020
At this time of year, your inbox and social feeds are probably full of “annual review” and “what we learned in 2020” updates. While many are valuable and teach us… Read more »
Social media in 2020: a round-up
2020 has been quite a year – and one that many of us will be happy to see the back of! With its end now firmly in sight, we look… Read more »
The Five S’s : Effective content strategies for business owners.
When it comes to social media, most businesses automatically go into marketing mode. A platform to promote, sell, advertise and raise awareness of what they do, the products or services… Read more »
Social media listening and why it’s important
Any business worth its salt knows that establishing a sound reputation and following on social media can be crucial to success. That said, the last thing you want is to… Read more »
Find your social media tone of voice
With most businesses using social media as an integral part of their marketing strategy, it’s important that you know how to establish and maintain an authentic social media tone of… Read more »
Ratings, reviews and recommendations: the power of social proof
Over the last ten years or so consumers have become increasingly savvy and social proof is now a key factor in their purchasing decisions. This is hardly surprising as people… Read more »
What can social performance marketing do for your business?
While we typically advocate the use of social media to be just that – i.e. social, particularly during uncertain times such as a pandemic, it’s important not to lose sight… Read more »