The article below was featured in the January 8th Edition of the Drum Magazine.
Please consider downloading the full PDF version (and admire the beautiful artwork from Paul which accompanied it) .
One of Glasgow’s original ‘digital’ agencies, NSDesign is predicting 300% growth in coming years
Now in its 11th year, NSDesign is one of Glasgow’s longest standing digital design agencies.
Founded by Gary Ennis in 1999, the company has three distinct, but overlapping service divisions Design & Development, Domain Registration & Web Hosting, and Consultancy & Training – setting it aside from others in the industry.
Managing Director Ennis said:
“Each of the services we provide benefits the others. We know that if we exceed the expectations of a £25 hosting client, then we’ll be their first choice for the redesign of their website, or to provide their business with social media consultancy etc.”
With close to 10,000 web hosting clients – including some well respected industry figureheads like Bruce Lawson from Opera – and over 60 new design clients this year alone the company has proved it can last the distance.
NSDesign also benefit from partnering with many of their so called “competitiors” – providing the likes of web hosting to other web design companies, and bespoke design and development to other design agencies – particularly those without an in-house digital division.
“We get to work on some really fun and challenging projects – we recently worked with the Guardian Media Group to design and build their dedicated web portal for the Download Music Festival, and for the past two years have built the bespoke booking system for Santa at Braehead!”
While their order book includes some big names such as Highland Spring, GMG, Greenock Morton and the Glasgow Rocks Pro Basketball team, it is with their smaller clients that NSDesign feel they make the biggest difference:
“There’s no better feeling than helping a new-start business take an idea and turn it into an online revenue-generating business, helping them grow, and providing the full range of services they need along the way.
“We’re proud to still have our very first ever customer, at the time a small one-man band but who has now grown to be a successful organisation – something we like to think we helped play a part in. He came to us originally based on a recommendation, and we’ve not once let him down 11 years later.”
For many of the websites that NSDesign build, their clients are given full control through their acclaimed “NSBuilder” CMS and Site Builder software which was a finalist in the Scottish Software awards in both 2007 and 2008. The fi rm was also named “Most Outstanding Small Business in Renfrewshire” in 2008.
“The most important achievement and the one that ensures you continue to win new business is 100% client satisfaction. That is what we strive for, and we’re getting close!! Our last annual customer survey resulted in a confirmed 98% satisfaction rating – levels almost unheard of in this industry. Outstanding personal service and support is the one item above all others that we prioritise. Anybody can deliver a good product or outstanding design – but it’s the people behind it that ensure the long term relationship with the client, and the repeat business that comes as a result”.
NSDesign is showing no sign of a slow-down, and is predicting growth of 300% over the next few years. The company is confident the combination of a strong repeat-revenue customer base and new business development will ensure this continues in the months ahead.