It’s that time of year again! New Year’s resolutions aren’t just for the home – they can be a great motivational tool in the office as well. The beginning of January is the perfect time to make a fresh start with your digital marketing campaign, so here are a few ideas to get you started.
Give your website a makeover
Your website is the online shop front for your business, so it’s important to keep it looking fresh, innovative and up to date. 2012 was the year that mobile search took off, so your first port of call should be to make sure your site is equally appealing on all platforms (check out our blog piece about responsive web design to find out more!) Even if you had your website redesigned recently, there are still ways that you can improve it – for instance, you could consider adding a blog or Twitter feed to keep the page active and interesting.
Revamp your social media
If your Facebook, Twitter or LinkedIn profile has looked the same for months on end, why not make a change? Something as simple as a new cover photo or sparky new ‘About’ section could give you the edge over competitors who leave their pages static. Whilst you’re at it, why not try a new social media site? Relative newcomers such as Pinterest and Instagram could have a big impact on the visual aspect of your marketing strategy – just make sure you set aside enough time to update them frequently.
Make a schedule
Speaking of organising your time, there’s no better way to keep on top of your updates than with a clear cut content schedule. Plan when you’re going to post social media statuses, tweets, blog articles etc and find a way to make it happen alongside your daily workload. Social signals are becoming increasingly important for SEO as well as brand awareness, so investing a small amount of time in your planning could lead to big rewards as the year goes on.