Social Media Examiner has released its 2013 Social Media Marketing Industry Report, and confirmed what many of us already knew – that almost all marketers are now using social media to promote their business. 97% of the 3,000 marketing professionals surveyed said they were using social media as part of their marketing strategies, and 86% considered the medium to be an important part of their digital marketing efforts – up from 83% in 2012.
Facebook and LinkedIn were shown to be the most popular social platforms – 49% considered the former to be their most vital network, while 16% opted for the latter. YouTube was deemed to show the most promise for the future, with 69% planning on increasing their usage of the video platform throughout 2013.
However, despite the increasing usage of social media marketing, only 26% of participants in the survey felt that they were able to measure their return on investment. 89% agreed that social media benefited them by providing increased exposure, and 75% said they’d experienced an increase in traffic, but had found it difficult to track specific leads and sales.
The good news is that more than half of marketers who had been using social media for at least three years reported an overall increase in sales – so if you invest the time and effort, social media marketing can pay off! If you’d like to find out how you can use social media to benefit your business, check out NS Design’s social media masterclasses.