It’s one of the hottest debates in the digital industry at the moment: should your business optimise its website for mobile use, create a standalone app, or both? With more and more consumers using their smartphones to access information, companies need to decide on their mobile strategies.
However, there is not necessarily one straightforward answer to this conundrum – it is important to weigh up the pros and cons of each option with specific reference to your individual business needs before making a decision.
The benefits of mobile websites are numerous. They can be accessed immediately, are compatible with all devices, offer easily shareable links, and can be upgraded without the consumer needing to hit ‘update’. Mobile websites are also significantly cheaper to develop than a standalone app.
However, apps are not without their perks. Their ultimate trump card against mobile websites is that they do not require an internet connection – great for busy commuters – and they are also quicker to load, generally more interactive, and easier to personalise than a generic website.
Ultimately, it is a case of considering your consumer’s needs, and adapting your mobile offering accordingly. What do you think – will mobile websites or apps be the future of m-commerce and beyond? Leave us a comment and let us know!