If you’re plugged into social networking, you’re going to start noticing a number of changes to your Facebook and Google+ pages over the next few weeks. Facebook users will discover an entirely overhauled newsfeed, whilst Google+ aficionados will be treated to larger cover photos, an easy to use ‘About’ tab and a new user reviews section.
Mark Zuckerberg, CEO of Facebook, described the redesign as a “personalised newspaper” that offered “a richer, simpler, more beautiful news feed … that is focused on the things that [users] care about.” The re-launched news feed will be divided into a range of new sections: All Friends, Most Recent, Close Friends, Music, Photos, Following and Games.
The ‘Following’ section is the most relevant for your business because it’s designed specifically for users who follow Facebook ‘Pages’. The new design encourages users to interact with the content posted on business pages (see these images from Search Engine Journal.) For example, if you post a link to your blog on your Facebook page, the thumbnail image will be larger than it is now, and the title will be presented in a more engaging magazine style. As a nice final touch, your logo will appear at the bottom right hand corner of the summary! All of this points to a likely increase in the number of click-throughs to your website from the content you post on your business’s Facebook page.
For Google+, the most beneficial aspect for businesses is the reviews tab, which makes it easier for users to create (hopefully) positive reviews that recommend your company to other users. Google+ may not enjoy Facebook’s level of popularity just yet (Google+ has 400 million registered users, while Facebook has more than 1 billion), but the new features are designed to attract a new batch of more engaged, interactive users.