The speaker of the day was Jim Divine from Cyberlogo.
Citing the rise of handsets, Jim urged the use of QR Codes, specifically ones containing logos, to connect with clients.
Some great examples were shown – such as Jim’s own Twitter-inspired cyberlogo (Pic right), one for T3 Magazine, and one for Cake Decor (Pic left: a chocolate chip looking logo) and a make-up company too.
Possibilities are endless.
BEST IN SCAN
If you’re looking for a good scanner (of the many out there) – Jim recommends i-nigma. (I immediately downloaded it and began scanning on my Blackberry. Worked a treat).
Or if you’re an iPhone person Optiscan might be the one for you. (From iTunes: “Optiscan lets you create, scan and share QR codes straight from your device”.)
Like the sound of that.
One of the great advantages of these QR codes is their versatility. You don’t have to link to just a site, you can link to your V-card details, a calendar event, an SMS or a direct dialer to a phone number.
Another advantage is you can, through many QR code creators, update the link as time goes to keep it fresh. There will often be a charge of this, so get your initial code from a place that will allow changes if it’s one you’re going to be updating.
Personally speaking, I find QR Codes challenging. They don’t always work for me and that can be frustrating. In fact on this page on Jim’s site I couldn’t even get them to load! That said, with Gary’s iPhone they often worked better. (So more fool me for having a Blackberry I guess).
Finally if you are considering using QR Codes yourself, take a look at this piece in the Drum recently to make sure you’re not ‘doing it wrong’.