Key dates for your 2019 social media calendar

Calendar representing 2019 social media calendarIf you’ve yet to create your 2019 social media calendar, now’s the time to get cracking.

Developing a calendar gives you the ultimate tool for planning your content strategy for the year, and will help you achieve more with less.

How does it work?

Well, the idea is that you gain more views and shares by creating content about and around key dates that your customers care about.

First, you need to decide (or find out) which dates and events matter to your customers, and use these to create your calendar. Then, set aside time to create or re-purpose content in advance of these events, and develop social media posts that will hook your target demographic.

Dates to think about for your 2019 social media calendar

The 2019 social media calendar will be different for every business. But, these are some of the key dates you should consider:

January

  • 01/01: New Year’s Day/Bank holiday
  • 07/01: Children return to school*
  • 21/01: Martin Luther King Day
  • 25/01: Burns Night

February

  • 03/02: The Super Bowl
  • 05/02: Chinese New Year (year of the Pig)
  • 11/02: Mid-term break begins*
  • 13/02: Shrove Tuesday (Pancake Day)
  • 14/02: Valentine’s Day
  • 17/02: Random Acts of Kindness Day 2019

March

  • 01/03: St. David’s Day
  • 07/03: World Book Day 2019
  • 05/03: Shrove Tuesday/Pancake Day
  • 08/03: International Women’s Day
  • 15/03: Comic Relief/World Sleep Day
  • 17/03: St. Patrick’s Day
  • 20/03: Vernal equinox
  • 29/03: Proposed date of Britain’s EU exit/ Spring holiday begins*
  • 31/03: Mother’s Day/End of Q1/Clocks go forward

April

  • 01/04: April Fool’s Day/Stress Awareness Month 2019 begins
  • 05/04: End of 2018/2019 tax year
  • 07/04: World Health Day 2019
  • 08/04: Easter holidays begin*
  • 19/04: Good Friday/Bank holiday
  • 21/04: Easter Sunday
  • 22/04: Bank holiday
  • 23/04: St. George’s Day
  • 28/04: London Marathon

May

  • 02/05: Tour de Yorkshire 2019 begins
  • 06/05: Bank holiday/Red Cross Week 2019
  • 07/05: National Teachers Day
  • 11/05: World Fairtrade Day 2019
  • 15/05: International Day of Families 2019
  • 18/05: FA Cup Final
  • 25/05: Scottish Cup Final
  • 27/05: Bank holiday
  • 30/05: Cricket World Cup begins

June

  • 01/06: Pride Month begins/International Children’s Day 2019
  • 05/06: World Environment Day 2019
  • 06/06: Tour de France begins
  • 16/06: Father’s Day
  • 20/06: The Royal Highland Show begins
  • 21/06: Summer solstice/World Music Day 2019
  • 26/06: Glastonbury Festival
  • 28/6: Summer holiday begins*
  • 30/06: End of Q2

July

  • 01/07: Wimbledon begins
  • 07/07: World Chocolate Day 2019
  • 12/07: British Grand Prix
  • 18/07: British Open begins
  • 30/07: International Friendship Day

August

  • 02/08: Edinburgh International Festival begins
  • 11/08: Eid al-Adha begins
  • 13/08: International Left-handers Day 2019
  • 19/08: World Photo Day 2019
  • 25/08: Notting Hill Carnival begins
  • 26/08: Bank holiday

September

  • 05/09: International Day of Charities 2019
  • 07/09: The Braemar Gathering begins
  • 08/09: Great North Run
  • 14/09: London Fashion Week begins
  • 19/09: International Talk Like A Pirate Day
  • 20/09: Rugby World Cup begins
  • 21/09: Oktoberfest begins
  • 23/09: Autumnal equinox/International Week of Happiness 2019 begins
  • 27/09: World Tourism Day 2019/ September weekend holiday begins*
  • 29/09: Rosh Hashanah begins
  • 30/09: End of Q3

October

  • 01/10: Black History Month 2019 begins/International Day of Older Persons
  • 04/10: World Animal Day 2019
  • 05/10: World Teachers’ Day 2019
  • 14/10: October week holiday begins*
  • 16/10: World Food Day 2019
  • 27/10: Diwali/Clocks go back
  • 31/10: Halloween

November

  • 05/11: Bonfire Night
  • 13/11: World Kindness Day 2019
  • 21/11: New Start Scotland/Scottish Business Exhibition
  • 29/11: Black Friday
  • 30/11: St. Andrew’s Day

December

  • 02/12: Cyber Monday
  • 03/12: International Day of Persons with Disabilities
  • 22/12: Hanukkah begins/Winter solstice
  • 23/12: Children break up for Christmas
  • 25/12: Christmas Day/Bank holiday
  • 26/12: Boxing Day/Bank holiday
  • 31/12: New Year’s Eve/End of Q4

And, don’t forget events taking place in your area. Make sure to add any local community events, including meet-ups, charity initiatives, political and sporting events.

This should help you get your 2019 social media calendar in order. Use this vital resource for building your content strategy for the year.

*All school term dates provided courtesy of Glasgow City Council. Regional differences are likely to apply.

Make the most of your social media marketing in 2019 by attending one of our award winning social media courses.