I’d like to apologise to anyone upset by our current Radio Advert which features sleigh bells and festive overtones. The fact that we started running it on September 1st (some 116 days before Christmas) has prompted a few people to question what we’re playing at… “It can’t be Christmas already??”….
There is however a serious business message behind the advert -it’s not just a case of us wanting to be the first house in the street with fairy lights round the windows.
The fact is, billions are made by online retailers over the festive period, so anyone wishing to take a slice of that pie needs to plan well in advance…. Experienced online shoppers are already browsing their favourite ecommerce sites, and bookmarking (if not buying) their shopping list of gifts… Leave it until the last minute before launching your new Christmas shop, and it’s unlikely your virtual tills will be ringing… Get online now, and there’s still time to do some marketing, grab a few Google adwords, and actually generate some decent turnover…
So what are you waiting for… only 83 days left……..