Is the future of web design responsive?

Businessman Working With Modern DevicesResponsive web design is big news in the online industry at the moment, thanks in no small part to Mashable’s Pete Cashmore, and his recent article, “Why 2013 is the Year of Responsive Web Design”. In the piece, Cashmore declares: “Given the rapid adoption of smartphones – and the fact that users currently seem to prefer reading their news on the mobile web rather than in apps – I think it’s inevitable that 2013 will be the year that responsive design takes off.” So what is responsive web design, and why does it matter for your business?

Responsive web design essentially means that a website has been crafted to provide an optimal viewing experience across a variety of different platforms, including desktop computers, laptops, smartphones and tablets. This type of web design allows users to scroll and navigate through the website with ease, regardless of the device they use to access it.

Experts at The Drum have even gone on to say that RWD could prove beneficial for SEO purposes, because “the effort you put in to search engine optimisation is pooled on one site, reducing costs and improving the performance of your campaigns.”
From a business perspective, responsive web design can streamline your whole development approach – you’ll only have to build one site, rather than various sites for different formats, which is a huge advancement on the web design strategies of yesteryear.

Here at NS Design, we offer a range of responsive web design services tailored to meet the needs of your business, and as we tweeted earlier this month, we agree with Mark Coyle from the BBC when he says that the future of mobile content is not apps, but responsive web design. If you’d like to find out more about how responsive web design could help your business, email (or send us a tweet!)

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