It’s no secret that the Internet has revolutionised the way we do business. Analysts estimate that online sales accounted for over 25% of all retail purchases in the UK last year. It’s predicted that by 2024, this will increase to a whopping third of all sales! In recent years, we’ve all seen how resilient and convenient online storefronts are. But, how do you capitalise on this digital boom? This blog will supply you with tips on maximising your ecommerce sales, and suggest some training to help boost your online revenue!
Benefits of online stores
Setting up an online store is generally far more cost-effective than bricks and mortar premises, when you factor in the cost of set-up and operations. Although you’ll have expenses for your web domain and digital marketing, there are no landlords to pay rent to and no staff on the shop floor.
Your business’ reach isn’t limited by geographical location, meaning you can connect with potential customers from all over the world. While it’s arguable that physical retail stores are able to create more of an overall brand ‘experience’, with an online store you benefit from being open for business 24/7!
Unsurprisingly, the holiday season is one of the busiest times of the year for ecommerce sales. Due to the convenience and accessibility of the Internet, gone are the days of jostling with the masses in a department store on Christmas Eve (well, mostly).
Luckily your site’s selling power doesn’t hinge on a single weekend, as 79% of shoppers make their Christmas purchases in the last two weeks before the big day. For this reason, it’s imperative that you “plant your marketing seeds” in the build-up to major shopping periods.
Adding a countdown to your website is an easy way to create a sense of urgency. Reminders of approaching key dates, or when products can be shipped in time for them, encourage check-outs. Time sensitivity is your friend when it comes to making rapid sales, and adding expiry dates to your deals can have a similar effect.
If you want people to spend money on your site, you should make it as easy as possible for them to do so. With over half of all ecommerce sales occurring on a mobile device, it’s crucial that your site is mobile-friendly.
Your website should automatically adapt to accommodate the device being used to view it. This means that buttons and page layouts should adjust to the appropriate sizes and formats. To further boost the rate of purchases, optimise your check-out flow so customers don’t have to re-enter their details. Be sure to make guest check-out an option, too.
Remember, accommodating mobile sales might take some extra effort, but failing to do so could alienate a huge share of your market. With thousands of retailers at the tips of their fingers, mobile users can afford to be picky. Catering to this audience is therefore vital for the success of your ecommerce sales!
NSDesign training workshops
NSDesign has over two decades of experience coaching thousands of businesses in social media and digital marketing. We deliver a range of training workshops to help your business achieve its full potential, including a number of webinars related to ecommerce and trading online.
We cover getting started with Shopify or WooCommerce, to the basics of trading on shopping marketplaces like Amazon and Etsy. If generating more online trade appeals to you, contact us to arrange a session curated for your business. Email our team at firstname.lastname@example.org or call us on 0141 737 0178.