How to create a strong business social media profile

Digital Diploma - Social Media for BusinessA strong social media presence is vital for any business. However, setting up profiles for your business’ social media channels can seem like a bit of a minefield, with each platform having its own requirements. In this article, we’ll walk you through how to create a business social media profile on four of the most popular platforms.

1) Facebook

First up, don’t make the mistake of confusing your personal profile with your business page. Here are the main components you’ll need to create your business page and profile:

  • Profile picture: This should represent your business (e.g. your logo or product offering) and should be 180 x 180 pixels. [CF1]
  • Cover photo: Again, this should have some connection to your business/brand personality and should be 820 x 312 pixels[CF2].
  • Username: This can be up to 50 characters long and should include your business name.
  • Business type
  • Business location (if you have physical premises)
  • Business hours
  • Business description: A couple of sentences introducing your business should suffice here.
  • CTA: This should lead users from your FB page to your business website.

2) Instagram

Facebook owns Instagram, so before setting up a whole new presence, start by connecting your Facebook page to your Instagram business account. Your info will be pulled through automatically, and you can then focus on plugging any gaps.

First you’ll want to convert your Instagram business account profile to a business page. Here’s what you’ll need:

  • Profile picture: This might be your business logo, for example. It will be displayed in a circle of 110 x 110 pixels[CF3. Instagram is all about visuals, so take extra care when choosing your image!
  • Description: This should be an engaging overview of your business in no more than 150 words.
  • URL: Decide which page on your business’ website you want to direct users to and include the relevant URL.
  • Social accounts: Make sure you include links to your business accounts on other social platforms.

3) LinkedIn

To create a company page on LinkedIn, you’ll need a personal profile with your current company position listed on it. You’ll also need a valid company email address. Your page should include:

  • Logo: The recommended logo size for LinkedIn is 300 x 300 pixels[CF4] . Businesses with logos get six times more visits than those without, so it’s worth adding!
  • Cover image: This should be 1536 x 768 pixels.
  • Company page URL: Try to make this the same as your username on your other social platforms.
  • Company description: This should be three or four paragraphs introducing your business, its mission and values.

4) Twitter

Twitter allows multiple accounts, so if you have a personal account already you can add another account for your company. Your profile should be concise and simple. You will need:

  • Profile picture: The recommended size is 400 x 400 pixels.
  • Header photo: This should be 1500 x 500 pixels.[CF5]
  • Username (or ‘handle’): This should be formatted as @[company name].
  • Description: You have a maximum of 160 characters to describe your business.

It’s always a good idea to use similar photos and graphics across social media platforms so your business is easy to recognise. Equally, if you can use the same handles across your social media accounts this will make your business easier to find.

Follow these steps to create a strong social media business profile that gets you noticed for the right reasons!


For more advice on your social media strategy, contact our team or sign up to one of our training courses.

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