At this time of year, you might be scratching your head trying to think of gifts to give your followers this Christmas.
Well, that’s if you’re being generous. Sadly, marketers often forget to give their loyal fans a present during the festive season, and miss out on huge opportunities in the process!
So, let us help you banish those winter blues and choose the top four gifts to give your followers this Christmas. You never know, you might just find something you like too!
Do you really need to give your followers a gift?
Yes! A small token of appreciation can go a long way with your social media followers. It will improve your relationship, increase followers’ loyalty and might even sway them into purchasing your product before Christmas.
Giving gifts and being nice at this time of year will put you in a very positive light. It’ll improve your image as a well-meaning, thoughtful company and demonstrate the personal side of your business – a key part of building trust.
Now, we’re not saying you need to get your followers an iPad or Amazon Alexa (though we’re sure they’d appreciate it). It just needs to be a nice gesture that provides value for your audience.
So, here’s the hard part … deciding which gifts to give your followers this Christmas. But, don’t worry, we’ve got you covered!
The best gifts to give your followers this Christmas
1. A fun Christmas video
Everyone loves a good video – they’re engaging, easy to access and even easier to share! They also require very little effort on the part of the viewer, so make the ideal Christmas treat!
Whether you’re lip-syncing to a Christmas classic, giving a behind-the-scenes glimpse of festive office shenanigans or delivering a personal thank-you from your team, a video can really make an impact.
2. Festive freebies (or other offers)
If you’re feeling particularly generous, one of the best gifts to give your followers this Christmas is a discount.
Of course, any offer or freebie you send out on social media must be viable for your business, but even just 10% off can really improve conversions.
However, make sure you keep track of redeemed offers and have clear T&Cs that include a cut-off date. Otherwise, you might be giving things away well beyond the festive season!
3. Complimentary content
Create a great guide or some other type of downloadable content, and deliver it to your most valued followers.
Make sure it’s targeted at the followers you’re sending it to, provides real value and establishes you as an expert.
Now, we know that giving away your expertise for free might cause concern, but you’ll reap great rewards by doing so! Your followers will think of your brand as a thought-leader and return to you for advice and (eventually) a purchase.
4. A simple social media post
Have you left your gift giving to the last minute and run out of time to pull off any fancy ideas? Don’t despair!
Just try being direct and thank your followers through your social media channels. Don’t forget to add a dose of Christmas cheer to your message to show you’re really embracing the festive spirit!
If you want to add a personal touch, send direct messages to your most active followers. They’ll love that you took the time to do this and will probably promote you to their followers. It’s a win-win scenario!
So, there you have it, four gifts to give your followers this Christmas without breaking the bank. If only our families were this easy to please …
If you can’t decide which gifts to give your followers this Christmas, get in touch with our expert elves. They’re sure to have some great advice!