The festive season is a magical time – and not just because it usually involves a festive tipple or two. It’s also a great excuse to shake up your social media presence, and have fun doing it!
The nation’s preparations for Christmas offer lots of opportunities to promote your business on social media.
Let’s unwrap some festive ideas to make your social media sparkle this Christmas!
Deck your digital profiles
What could be more seasonal in the social media world than a Christmas-themed makeover for your profile pages? Just as you’d decorate a physical shop or office, try sprucing up your profiles by adding a festive greeting to your cover image or a snowflake filter to your profile picture. If you’ve got a photo of your team round the office Christmas tree, pin it to the top of your profile pages!
A goodwill discount
In the spirit of goodwill to all, why not run a festive special offer or competition? A lot of businesses are quiet over the Christmas holidays (with the possible exceptions of ice skating rinks and mulled wine vendors), so generating some extra sales and visibility in the weeks before Christmas might be a smart commercial move.
You can use Canva or an AI to create some holiday-themed graphics to promote your special offers or Christmas competitions.
If you’re really feeling generous, caught up in the season of goodwill, then maybe consider a community-based ‘Secret Santa’ event, where your team don’t give each other gifts, but instead collectively help local charities or initiatives close to your heart. Remember to include some festive hashtags too!
There are almost unlimited options for creative festive content (and it doesn’t all need to revolve around your take on “Elf on the Shelf”). A popular concept is a ‘12 days of Christmas’ content series: each day, you post something unique related to your business and the holidays, such as a tip, a festive blog post, a behind-the-scenes photo, or a customer story. You could even consider sharing some of your favourite festive movies, or your office Christmas-themed Spotify playlist. Once people spot one post from the series, they’re more likely to keep following to see the rest.
Remember that the 7th December is “Christmas Jumper Day”, so get your team photos and videos ready to share some of the office fun! Just be careful you don’t share too much!
Christmas is all about sharing and storytelling. Take a bit of extra time to comment on and share your network’s holiday experiences and photos. You could even host a live Christmas Q&A or virtual event.
Perhaps encourage your followers to share their own festive moments using a fun Christmas hashtag related to your brand. You could feature this user-generated content on your website or social channels, which not only creates a sense of community but also provides you with some authentic content from others – never a bad idea.
Wrap up the year
Other than the obligatory “Merry Christmas” graphic that all businesses schedule in the days before December 25th, you could share a round-up of your reflections on the year gone by. Highlight achievements, thank customers and staff, and give a sneak peak into your plans for the new year. As a business owner, or leader in your company, try and adapt our “Five S’s” for some really insightful Christmas content. This is a great way to bookend the year, and give your audience a sense of your direction after the festive season is over.