Getting started with livestreaming for business

While we urge caution when it comes to video footage of your office Christmas party (“evening Prime Minister”!), there’s no doubt that video content is becoming integral to businesses’ social media strategies. It’s easy to see why, as 87% of marketers claim that video content helps drive their website traffic. There are many forms of video content, including increasingly-popular hyper short videos of the kind you’ll have seen on Instagram Reels, TikTok and YouTube Shorts. But that’s not the only type of video gaining traction as livestreaming becomes widely accessible.

In this blog, we’re outlining some introductory tips for livestreaming for business. 

 

1. Finding your platform

The number of platforms supporting live video is a testament to livestreaming’s popularity! You can stream live video from these major social media platforms:

 

Facebook Live is currently the most popular platform. From the 57% of video marketers carrying out livestreaming, 34% use it, with 13% using Instagram Live. Despite varying degrees of popularity, they all offer common core features most notably, the chat function, which allows viewers to present comments and questions to answer on-stream.

2. Preparing to stream

Although you could stream on a whim, it’s important to avoid damaging your brand with poor quality streams. To ensure a successful and professional livestream, consider these points before turning on the camera: 

  • Use a device with a decent front-facing camera and a high-quality video output. Smartphones are likely to have these, but if you’re using a phone, ensure it’s well-positioned and stable. 
  • Ensure that your stream has good quality audio. Nobody enjoys muffled sound during a livestream! External microphones are preferable, but headsets with microphones should ensure your audience hears you loud and clear.
  • To avoid connection issues, check that your broadband is up to the job. Upload speeds of above 4 or 5 Mbps (megabits per second) should work for social media platforms. You can test your upload speed here.
  • Make sure you record in front of a simple background that’s free of distractionsor anything you don’t want to show online! It’s also worth informing anyone sharing the same space to avoid unwanted disruptions.

3. Stream at the best times 

Unfortunately, you can’t just turn the camera on whenever you fancy and expect an active audience! This means you need to consider when your audiences are most likely to tune into a livestream. 

For many viewers, especially working professionals, this is likely to be around lunchtime, when your audience is checking their social media feeds. To know what time is best for your business, check your social media analytics to see when your posts get the most engagement and aim to broadcast during that period. 

 

We hope this blog has helped you understand how you can make a start with livestreaming and given you a few pointers for doing so effectively. For more advice on livestreaming or any other aspect of your digital marketing, check out our upcoming events or contact our knowledgeable team!

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