It had to happen – the biggest social media phenomenon of the last 15 years is about to have its own movie. The Social Network is based on the development of Facebook. It hits US cinemas on 1st October and launches in the UK two weeks later on 15th October. It’s got some heavy weight talent behind it, with a script by Aaron Sorkin (A Few Good Men), Kevin Spacey producing and the much-lauded David Fincher (Fight Club, Seven) directing.
With the tag-line ‘You don’t get to 500 million friends without making a few enemies’, it focuses on the legal battles, betrayals and emotions that went into creating the social media giant.
But how successful will it be?
Although Facebook is wildly popular, its history, including early battles between Mark Zuckerberg and his cohorts is well documented. The site lives and dies by the internet, and as the world wide web has become more and more prolific, almost everything about Facebook’s development has been well documented and disseminated across worldwide media.
This is before we even consider how many Facebook users actually care about its development. Many people, especially business users, treat Facebook as a marketing tool and have no interest in the battles behind the scenes. It would be like wanting to see a film on how your firm’s financial database was created.
So, given this is such recent history- indeed all key protagonists are still alive, although they refused to contribute to the film in any way – does it have anything new to tell us or will it be a victim of Facebook’s own success? Or, put another way – while The Social Network may have 500 million friends – does this mean the film can get 500 million viewers? Time will tell …