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Instagram Reels and TikTok for Creative Business

January 12 @ 1:30 pm - 4:30 pm

Hosted by South of Scotland Enterprise, and funded through the Creative Digital Initiative (CDI), the purpose of these “digital deep-dive” sessions is to increase the digital awareness and vital skills of the creative sector in Scotland.

This practical webinar will cover everything you need to know about creating short form videos on your smartphone that will build you a following on TikTok, Instagram Reels, YouTube Shorts, and, ultimately, grow your business through fun creative expression, perfect for engaging today’s social customers.

Social media is changing.  Organisations saying things doesn’t cut it anymore. The next generation of social media success is about people doing things.  Instagram Reels and TikTok are currently two of the hottest digital platforms, attracting huge audiences and are growing fast.  They can generate incredible reach for your business – their bitesize format makes them the perfect place for you to showcase your products, share your expertise and creative processes, and promote your brand values.    The challenge is how can you use them without damaging your credibility while also achieving a return for your business.

This 3 hour interactive ‘Zoom’ webinar is delivered by NSDesign consultant Emma Baker, former media studies school teacher turned business trainer specialising in smartphone video production.


This programme is only available to Scottish businesses working in one of the Creative Industries Sub-Sectors: Advertising, Architecture, Computer games, Crafts, Cultural education, Design, Fashion and textiles, Film and video, Heritage, Music, Performing arts, Photography, Radio and TV, Software/electronic publishing, Visual art, Writing and publishing. Ineligible bookings will be removed.


January 12
1:30 pm - 4:30 pm
Book Now


Online Webinar




Emma Baker