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Improve your digital visibility with “Google my Business”
May 5 @ 10:00 am - 12:00 pm
Free event for Argyll and Bute businesses only.
How to increase your chances of ranking in local search results and maps, focussing on optimising your Google my Business page.
When someone searches with a location based query such as ‘Hairdresser near me’ or ‘Hairdresser Argyll’ their intent to buy or book an appointment is high. It is essential for local businesses to rank in the local map pack and to ensure that their business information is accurate, consistent and presented in the most attractive way to encourage potential customers to take action.
The webinar will be split into sections in order to make sure you understand what you’re doing and why.
We will explain:
- How Google decides who to rank in local search results.
- How to claim, verify and fully optimise your Google my Business page.
- How to create a free, mobile first website from your page if you don’t already have one.
- External factors that affect your ranking
You will leave feeling confident as you take control of how and where your local business appears in the local search results, and we’ll explain how to take advantage of further 1-2-1 support to really get your Google my Business profile working for you.
This session is ideal for Argyll and Bute local businesses whether service based or with a store front, however big or small (even if you’re currently closed). Note that purely e-commerce businesses without a store front will not benefit from this webinar, and should not attend.
This project is being funded by Scotland’s Towns Partnership with Scotland Loves Local Grant.