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How Artificial Intelligence (AI) Can Help Your Business Stay Ahead in a Competitive Marketplace

June 6 @ 9:30 am - 12:30 pm


This practical West College Scotland certified workshop will examine how Generative Artificial Intelligence (Gen AI) can help transform the creation of written and visual content for your organisation’s digital marketing and wider day to day business activities.  Using free and cost effective tools like Canva, MidJourney, and Adobe FireFly, you’ll learn how easy it is to create or adapt a wide range of visual assets from logos and webpage mock-ups, to product prototypes and high-resolution photorealistic masterpieces!

We’ll explore how to generate written content using tools like ChatGPT and Google Bard – from social media updates and blogs, to web content, PowerPoints and job adverts, and you’ll see how Generative AI can help develop and grow your business, from brainstorming ideas and helping with research, to writing strategic business plans and monthly social media content calendars.  ChatGPT is also capable of creating basic webpages, analysing spreadsheets, and helping with competitor analysis or customer research.

AI is fundamentally changing the business landscape, helping with strategic requirements or day to day admin and marketing activities.  This workshop will show you how!

This course will include:

  • What is Generative Artificial Intelligence?
  • Current AI tools and systems to use right now (including ChatGPT and MidJourney)
  • Creating the Perfect Prompts
  • Automating Digital Content for Blogs and Social Media
  • Using AI for Business Strategy and Customer Profiling
  • Expert Tips and Advice to get the most from ChatGPT

We know you’ve heard of Artificial Intelligence, but don’t get caught up in the hype – get real practical advice you can implement today using free (or low cost) AI tools to help boost the efficiency and productivity of your business.

Who should attend?

  • Business Owners seeking to leverage AI for marketing and growth
  • Marketing Professionals aiming to enhance content creation capabilities
  • Anyone in business curious about AI’s transformative potential

What qualifications do I need?

There are no formal entry requirements, although it would be beneficial for each candidate to bring their own internet enabled laptop.


June 6
9:30 am - 12:30 pm
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West College Scotland
Paisley Campus, Renfrew Road
Paisley, PA3 4DR United Kingdom
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West College Scotland
0300 600 60 60
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