Loading Events

« All Events

Getting to Grips with Google SEO and Analytics for Creative Businesses

January 19 @ 1:00 pm - 4:00 pm

Hosted by South of Scotland Enterprise, and funded through the Creative Digital Initiative (CDI), the purpose of these “digital deep-dive” sessions is to increase the digital awareness and vital skills of the creative sector in Scotland.

A webinar of two-halves, this practical session will help you understand how to increase traffic to your website, then understand what those people actually do once there.

You likely know how important being found on Google is to the success of your business, but do you really know how to increase your chances of a higher ranking?  Covering topics such as keywords and link-building, you’ll see that SEO isn’t all smoke and mirrors, and with even a basic understanding you’ll make a significant improvement in site traffic and conversions.

We’ll then help you gain more insight (actionable insight!) into what visitors are doing (or not doing) on your website or via your online company marketing, with a dive into the world of Analytics, both on your website and social channels.  Being able to better understand and measure user behaviour, drives efficiency, improves performance and (importantly!) has a direct impact on increasing online sales, while lowering marketing expenses.

Delivered by one of Scotland’s leading SEO and Analytics guru, you’re in safe hands with Brian Tait, a consultant with NSDesign who holds just about every Google certification out there!


Eligibility

This programme is only available to Scottish businesses working in one of the Creative Industries Sub-Sectors: Advertising, Architecture, Computer games, Crafts, Cultural education, Design, Fashion and textiles, Film and video, Heritage, Music, Performing arts, Photography, Radio and TV, Software/electronic publishing, Visual art, Writing and publishing. Ineligible bookings will be removed.

Details

Date:
January 19
Time:
1:00 pm - 4:00 pm
Book Now

Venue

Online Webinar
(Zoom)

Organiser

NSDesign

Other

Trainer(s):
Brian Tait