Responsive web design
Does your business website work no matter which device you’re using? If not, 2015 may be the time to consider a redesign.
Mobile has been a ‘trend’ for many years now, but mobile web browsing really has arrived – 70% of the population now have a smartphone – so catering to mobile users is vital. The continued rollout of 4G also means we can browse in more places and devices than ever before, so responsive design isn’t a buzzword anymore, it’s essential for any business serious about their web presence. Read our guide to getting your website ready for 2015.
Real time social media
Social media is here to stay. Facebook, Twitter, YouTube, Instagram, LinkedIn are all household names, and one to one communication with businesses online is now the norm. Once you’re up and running, it’s a good idea to have a clear strategy for how you will engage in conversation online. A business crisis can happen at any time, so it’s no longer enough to be on social media, you need to be on there and ready to respond, 24/7.
Businesses are also starting to see results from real time marketing on social media, and although you might not be able to get the impact of Kit Kat’s #bendgate tweet, it can still pay off to keep up to date with the latest events and trends that might impact your sector.
Content has always been king, but now more businesses are realising this is the case, it’s even more important to make sure you’re up to speed. A recent Smart Insights survey found that 30% of businesses think content marketing will be the most important digital marketing tactic they will use in 2015. As competition increases, brand content is likely to become more sophisticated, so why not make 2015 the year your business kicks off its content marketing?
SEO is changing
The new age of search is here. The old ways to get to the top of search engines are fast dying out and Google is now placing less emphasis on keywords and more on high quality content, mobile accessibility, social signals and semantic search. With this in mind, content marketing, social media and responsive design are even more important, as without them, you risk not being found on search engines.
Be ready for the next big thing
In the absence of a crystal ball, all we can do is be ready for the next big thing. Many are predicting that wearable technology – like Apple’s forthcoming watch – will cause the next big change in digital marketing. Others think Facebook’s new virtual reality headset Oculus Rift will herald a new technological era. We’re excited to see what the future holds, and we look forward to helping you use the latest digital trends to benefit your business this year.